A Super Giveaway
August 2, 2011

IMG_7059 (340x510)

Have you heard of Julie Morris? If you haven’t yet, you should make a point of getting to know her. She’s one of the most talented, innovative, and charming personalities in the business, and by “business,” I mean the world of men and women who love to talk about—and to prepare—whole, plant-based, semi-raw food. Julie’s recipes epitomize everything I love about food: they’re healthy, flavorful, and simple. The flavors are vibrant, but light and bright. And they combine an intense interest in health science with an epicurean’s love of the sensual pleasures of eating.

I got to know Julie about a year ago, all via email, and we quickly established that, if we weren’t separated by the US mainland (she’s LA-based) we’d probably be spending a lot of our time together. As it is, she’s one of my funniest and most effusive penpals. When I learned that Julie was at work on a book about superfoods, I was both excited and conflicted. On the one hand, I’d read anything this woman wrote. On the other, I spend a lot of time debunking the idea of an elite and magical class of food labeled as “super.” (See this post for a summary of my thoughts on the idea of a “superfood.”)

Additionally, it’s hard to spend any time in raw circles without growing weary of the obsession with exotic South American berries and mysterious powdered blends of…stuff. Because the term “superfood” is unregulated, it’s hard to know which claims are bogus and which aren’t, how subjective the criteria of food manufacturers are, and whether these foods are really “super” at all. To me, it’s always seemed as though most superfoods are simply food that are on the healthier side, dressed up and priced as if they’re poised to perform miracles.

Julie Morris has singlehandedly changed my mind. Her new book, Superfood Cuisine, is probably the single best resource out there for anyone who’s curious about superfoods, but also allergic, as I am, to unscrupulous scientific claims. She’s researched the benefits of superfoods meticulously, and she writes about them with the enthusiasm of a nutrition nerd (which I’m guessing all of us here at CR are) and the rationality of an educated consumer. Her approach to superfoods, in the end, isn’t the typical raw foodist extremist’s position that, if we reduce our food intake to these foods and these foods only, we’ll live to be 219, but rather that adding superfoods in small quantities to our everyday cooking can only enhance the health benefits of what we make. That’s Superfood Cuisine in a nutshell: use superfoods not as a replacement for regular food, but rather as supplementary parts of an already sumptuous and flavorful diet.

To help you along, Julie has teamed up with Navitas Naturals—my own personal favorite source of cacao nibs, chia seeds, hemp seeds, lucuma, and cacao powder—to make an entire book’s worth of delicious soups, spreads, grain bowls, salads, desserts, and mouth-watering photos to match. And I’m giving a copy away to one of my readers.

IMG_7053 (510x340)

Along with a bag of my favorite Navitas trail mix: goji berries, cacao, and raw cashews:

IMG_7058 (510x340)

I’ll go ahead and call this an essential giveaway for anyone who’s curious about the health properties of such things as maca, mesquite, or mulberries, all of which I tried for the first time (and loved!) thanks to Julie:

IMG_7062 (510x340)

IMG_7063 (510x340)

Am I a little biased here? Sure. I helped to edit the book. But I wouldn’t have helped out with it had not read it and loved it. I don’t change my mind easily about things, and it says a lot about the power of Julie’s voice (and food!) that I have totally reconsidered how I feel about superfood.

In her acknowledgments, Julie says: “To Gena Hamshaw, for all the articulate feedback and premium supply of sass.”

Sass? Moi? Anytime, Julie. Anytime.

To win 1 free copy of Superfood Cuisine by Julie Morris, you can:

1) Comment on this post, telling me how you feel about the idea of “superfoods,” and why!

2) Tweet the following: @choosingraw is giving away a free snack & superfood cookbook by @greenjules! Enter to win: http://bit.ly/qbPyvT

3) Like Superfood Cuisine on Facebook.

4) Like Navitas Naturals on Facebook

5) Follow me on Twitter

Please leave a comment for each entry (so if you tweet, comment back to say you did; each of these four entries counts separately).

I’ll announce the winner on Friday, August 12th!

IMG_7059 (340x510)

In light of this super giveaway, I’ll be posting my first ever self-entitled “superfood recipe” tomorrow!

xo

Categories: Uncategorized

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

    507 Comments
  1. Thanks again, Gena!!! I just received the book. I am so excited to try these superfood recipes. Just flipping through the pages, I can already tell this will be a great learning (and eating!) experience!

    All the best!

    Veronica

  2. I use superfoods to compliment my diet. I strive to include them as often as I can and as much as my budget allows. The “trendier” products like chia seeds and maca powder can be pricy. There seems to be a lot of hype about superfoods lately. I’m sure that in conjunction with a healthy diet they deliver the health benefits they claim to deliver. However, I don’t think that you can counteract a diet of ring dings, pizza and buffalo wings by eating superfoods on the side.

    Great post. I’m intrigued by the cookbook. I do love the Navitas products.

  3. I’m into the idea of “superfoods,” but feel it has turned into more of a buzz word for marketing purposes. I don’t like how it turns into an obsession for people- or a word that becomes meaning less. Yet on the positive side, any cause for healthy eats, is a cause I can support. I just feel that the less bizarre foods, like kale, avocado, sunflower sprouts, etc., should also be considered “superfoods.” Don’t get me wrong, because I love goji berries, goldenberries, mulberries, lucuma, and all the other expensive goodies!

  4. I don’t think “superfoods” can hurt, so as long as they are in one’s budget, go for it!

  5. Hi, Gena, I think whatever’s in season is a ‘superfood’–that is, what’s fresh, full of flavor, and at the peak of ripeness. With that said, I’m with you about most self-proclaimed ‘superfoods’.

  6. I am uberly in love with superfoods – healthy and wholesome, there is nothing better! My current superfood obsessions include chia seeds, hemp powder, and the classic quinoa. They are staples in nearly every meal I eat!

  7. I think there’s so much hype around superfoods simply to try to get people to buy X, Y, or Z product, it’s no different than any other kind of advertising. I’ve used some, and liked them, Shilajit in particular is really awesome, but I’m very skeptical because I know their aim is to convince me to spend my money, not necessarily to help me or my health.

    I’d be willing to try out the book though 🙂 and I love mulberries!

  8. I try to incorporate “superfoods” into my diet as there is definitely some interesting research out there that shows the health benefits. So I would be very interested in learning more about how to include them in recipes so that they could become more of a staple in my diet.

  9. i think superfoods are great because so many foods these days are so processed. the superfoods help those people eat the healthier food

  10. The concept of superfoods is great for educating people about a healthy lifestyle and nutrition, but we have to realize that each “next big thing” in healthy eating has been around for years and years. We are just rediscovering the food and its benefits in a scientific way.

  11. I fall for the hype of new superfood de jour all the time! I’m kind of a sucker that way; but it’s fun and I love experimenting on myself with new healthy crazes 🙂

  12. By labeling these superfoods as superfoods, it rhetorically pushes people to WANT to put these foods into their bodies. And as they should! These superfoods–maca, goji, marine phytoplankton, etc.–are foods that we all should be including in our diets because they make us feel good. So if it takes calling them superfoods (and they are, aren’t they?) to awaken people who might not be as enthusiastic or knowledgeable about food as CR-ists are, then so be it!

    Thanks for this chance to win some wonderful items, Gena!

  13. I have been getting into superfoods more and more since discovering your site Gena. Love researching them and try to incorporate the ones I find most beneficial (and financial) into my diet. Right now I add maca powder into my green smoothies, snack on chia puddings, and try and add hemp seeds whenever I can. I would love to win a copy of Superfood Cuisine to learn more about superfoods and to start making more superfood recipes (tried the ones on Julie’s site this weekend and loved them).

    I “liked” Superfood Cuisine and Navitas Naturals on FB too! (as well as and Choosing Raw 🙂

  14. Superfoods make me feel like I am getting added benefits from my food and that I am nurishing my body with the best possible foods. I never underestimate the simplicity of fresh nutrient-rich greens, fruits and veggies though! I guess you could say I’m an equal opportunist 😉

  15. I am so grateful to have discovered superfoods! I admit I have been and still am sometimes a bit skeptical when certain superfoods are acclaimed to be a panacea for all ills, but there are a few that I’ve with relief added to my life so far and more that I’d love to try! Hooray for the energy and alkalinity from spirulina and chlorella and maca for adrenal stress! I’m much more open to adding whole food sources of vitamins and nutrients to my diet, than I am to pop a multi. Eager to learn more!

  16. My husband age 70 & I age 60 have been using super foods this last 3 yrs. I can say both of us have a clear mind and more energy with incorporating super foods in our diet.

    Gena I have absolutely LOVED your website. I am so grateful I came across this and I have been following you the last 3 yrs. You have amazing stories and pictures. I highly recommend others that are trying to leave the SAD diet.

    Blessings,

    Linda

  17. I think superfoods are ontrovercial, like on your previous post about superfoods… they can really be anything you want them to be (within reason) if they have a lot of nutrients (Michael Pollan). ALthough, as for my own perspective, I love the general idea of superfoods and I consume them regularly.

  18. I definitely believe that certain foods have the power to do amazing things for our bodies…so “superfoods” seems fitting! Plus, if a label helps make “our” foods more mainstream, I’m all for that. 🙂

  19. I just tweeted, too! Side note: I can’t stop laughing at the young pic of George Michael I am now using for my Avatar. Love it!

  20. When I first found out about superfoods, I was in heaven! I was new to high-raw eating and the idea that we could heal our bodies and increase our health with these plant-based foods spoke to my soul! I went overboard at first and spent a ton of money, but now I am taking a more moderate approach to them. Two years and a few trial and errors later, I can say that I have experienced a difference from making superfoods a part of my daily diet. I can’t wait to check out this book for new recipe ideas! Thanks, Gena and Julie!

  21. Not sure how I feel about superfoods- they are so expensive! I like that they can have lots of nutrients and minerals and are tasty. I would love to read the book you mentioned, though- thank you for posting about it.

  22. I like to experiment with new kinds of foods and superfoods are intriguing to me. I don’t know that much about them, but am ready to learn. I think they can be really helpful in adding nutrients to our diet,

  23. Luckily, most “superfoods” fall into my personal catalog of delicious. So, I’d eat them regardless of health benefits. Now, with the added label, they make me feel extra good about my decisions.

  24. I love superfoods but try not to buy too many at once because they’re expensive. I use them in smoothies and on cereal.

    So now I’ve commented…

  25. Always trying to incorporate more superfoods into my diet. However, I agree with you that adding superfoods in small quantities to our everyday cooking can only enhance the health benefits of what we make. I will look into her book – hopefully win it though. Thanks!

  26. Oh, I’ve seen the book online and it looks wonderful. I don’t really know what I think about superfoods; I mean, obviously they’re good for something, but often they’re just so damn expensive that I tend to go for “normal” whole foods instead. I do splurge on goji berries and raw chocolate from time to time, though.

  27. The term “superfood” always makes me think it’s a fad…but I do incorporate many of these items into my diet because they have some properties that I believe are healthy.

    However…I do not believe I’ll become smarter, faster or funnier just because I’ve sprinkled some goji berries and cacao nibs on my breakfast smoothie. Delicious and nutritious? Yes. SUPERfoods? Um…no.

  28. Superfoods are just healthy foods. The name is silly. Proper use of the word super? Superman. I mean, he can fly for crying out loud.

  29. Superfoods are the best fuel! They give me the energy I need with my busy schedule of full time grad student, mom, and yoga teacher!

  30. I am intimidated by superfoods. I can’t even say how many time I’ve had maca powder in my hand, only to set it down because I don’t know how I’d use the whole bag. And goji berries scare the jeepers out of me! So I would love the guidance this book could provide. 🙂

  31. What good timing – I literally just blogged about this! By the sounds of it, I feel very similarly to you about it – I hate the way that the media jumps on the superfood bandwagon, and how none of it is actually regulated in any way. But what I hate even MORE is how it seems to have made people sceptical of healthy foods in general. As people lose faith in the superfood myth (because new ones keep popping up every 5 seconds, only to get shot down again by the medical experts), they start seeing it all as ridiculous, and toss all of their healthy choices out of the basket in favour of convenience foods again. It’s confusing for people, so they end up going for what feels easier, rather than doing the research on what’s really important.

    Or they go in the complete opposite direction, basing all of their food choices purely around superfoods; stressing out if they don’t manage to include them all. I don’t think that’s good for the body OR the soul. Obviously some foods are more nutritionally rich than others, but I feel like the superfood thing has gone too far now.

    But I’m aaaalways interested in learning more, so I’d love the book! Especially if it’s got your sceptical stamp of approval on it 😛

  32. While the bulk of my diet is comprised of stuff I can find at a farmer’s market, or in the produce section at Whole Foods, I do round it out with a variety of “superfoods.” I consume Vega Whole Food Health Optimizer (which contains maca and chlorella and a bunch of other stuff I probably wouldn’t bother to buy individually), raw honey and bee pollen, and Crystal Manna blue green algae pretty regularly year round. I’ll eat other stuff – lucuma, raw cacao, chia seeds, mulberries, reishi mushrooms, etc. – when the mood strikes. I am a fan of super foods, and would not shell out the money I do for the Vega, for instance, if I didn’t believe they made a huge difference. That said, I’ve been at this a long time. I wouldn’t try and sell a beginner to this lifestyle on superfoods. I think they will see a bigger difference in health and vitality through elimination of processed foods, conventional meat and dairy, etc., than through addition of goji berries.
    PS: I’d love a copy of this book.

  33. I think there may be certain food retailers who are overly enthusiastic to sell a product; however, I believe there are a few good superfood retailers out there selling really high quality products. I consume a handful of different superfoods and have seen positive results since incorporating them into my diet. It is very refreshing to see someone like Julie dive into this topic and research whether or not all of the claims we hear are true. Thank you and keep shining!

  34. I agree with the author of the giveaway book. “superfoods” should be added to an otherwise clean, healthful, as organic as possible, creatively and lovingly prepared diet.

    Renee

  35. I would love to learn more about incorporating superfoods into my family’s diet. So far we snack on goji berries, raw nuts, etc. I also make green smoothies and juices. But I would love to know how to make more cooked meals as well.

  36. I’m skeptical about superfoods because not a lot of scientific research has been done to support all the marketing and hype surrounding them. It feels like many companies take advantage of the people who are insecure about never eating healthy enough or the ones who are desperate to find instant health benefits with one food. I do, however, know that variety is key if you want to get all the nutrients your body needs and with that said, adding superfoods to your diet can do no harm. The possibilities they bring in the kitchen are what really catch my interest though, not their properties.

  37. I’m not thrilled with the way superfoods are generally promoted as it seems dishonest to me, but I like what you’ve said about Julie’s approach. I do like it that a wider variety of foods are becoming available.

  38. I feel so many companies label certain foods as Superfoods as a marketing tactic to appeal to people. I think each food has their own nutritional benefits. I would love to win this giveaway as I love Navita Naturals products!

  39. Superfoods are superheroes. Embracing them into my life freed me from the chains of restricted eating habits and neurotic calorie counting. Raw foods have opened my eyes to the world! It’s a delicious place and I WANT TO EAT it. =)

  40. I am excited about this giveaway – I am always looking to add more nutrient dense to mine & my boyfriend’s diet!

  41. Hope its not too late to enter! Was away on vacation and catching up on emails now…As for suoer foods, i think they can be useful in some circumstances but I don’t think someone can eat junk sprinkled with some super foods and then turn out super…lol.

  42. To sum up how I feel about superfoods: In theory I think they’re great, but then I have to throw out entire packages of things like yacon powder because I’ve forgotten about it and it’s so hard there’s nothing super left! I wish I could figure out how to use them more. This book looks so beautiful, I shall be checking it out whether I win or not.

  43. Ahh giveaway!! I love the idea of superfoods because when people grapple with the ideas of the ANDI, glycemic index, and general knowledge on each food item and the benefits it can bring you, I feel that working with super tasty healthy food that is the (vegan!) cream of the crop makes gastronomic efforts/palettes/creativity so much easier!

  44. Thank you for your website and information!
    I use different superfoods in periods. Often goji as my husband love them. But also the more regional superfoods like rosehips – the fruit, cloudberry, Swedish cranberry, and a lot of others. For the moment mostly rosehips fruits because it is very good against inflammations special in the joints.

  45. I like the idea of superfoods but right now most of them seem out of my budget. I’m definitely willing to try it out though!

  46. i’m taking teeny-tiny steps towards using more superfoods in my diet. mostly because i trust my sources (brendan brazier, you, others).

    so since reading about it in june i’ve been having a chia pudding for breakfast daily. i also bought cacao nibs. i LOVE the taste of chia puddings, so i think i’m sold for life. expensive, yes, but i love it so 2-3 TB a day (i mix it with a bit of oatmeal) are a nice splurge.

    i think i might experiment with adding just one more superfood at a time (although trying all superfoods is not my goal) and trying it for a month or two before adding others.

  47. Hi Gena:) I LOVE your blog! I have been following you for a long time, but never commented before. But this time I just had to get my finger out, after reading about the Superfood Cuisine Cookbook. I need to get my hands on it asap, and hope I’ll be the lucky one since I can’t seem to find it through any Norwegian bookstores…
    Anywhy, I like and use superfoods like spirulina, chlorella and maca as supplements. I think of the so called superfoods mostly as supplements to my diet because of the price, avilability and a little bit because of the lack of scientific studies/proof of how super they really are (especially when it comes to powders…) But I for example use a lot of chia and hemp seeds in my diet, and of course love raw chocolate:)

  48. I think of superfoods the way I think of vitamins: if our soil weren’t depleted, if I only ate otherwise nutrient dense food, etc. then I wouldn’t need “superfoods.” But right now I’m willing to take all of the extra nutrition bump I can get!

  49. I’ve always been a little suspicious of superfoods because the hype and I tend towards the “everything in moderation” approach. Additionally, most of the frequently hyped superfoods grow only in locations quite remote to where I live. I’m convinced that my own ecosystem also likely provides plenty of superfoods if one looks closely enough. However, one of the benefits of this modern age is that we can import variety from all over the world and I’m interested in the approach you describe presented in this book. Possibly superfoods are best if we do remember moderation in use and to combine them with what we find in our own environment?

  50. I haven’t tried most of the superfoods because it seems like an oversell nowadays. I would give them a try in combination with my regular foods if I knew what to do with them and where to find them though.

  51. I love superfoods, but at the same time I don’t look at what’s classified as superfoods, superfoods. They’ve been consumed over the world for years and are just coming to light the health benefits of eating them and becoming better sourced for getting them. And you can grow these things depending on your climate.

  52. Hi Gena! I am SUPER excited about the Superfood Cuisine Cookbook! Thank you for mentioning it – didn’t even know it was out there! I’m so excited about it that I don’t know if I can hold off buying it until you announce the winner! But I’ll definitely try! 🙂

    I love the idea of incorporating a very WIDE variety of foods into one’s diet in order to get a full spectrum of nutrients. Like some of the other commenters, I have purchased superfood products in the past, like maca and goldenberries. But never really know how to incorporate them into something. So this is awesome!

  53. To me, food is food. Some food make me feel good so I eat it. Whereas it’s chia seed, hemp protein powder or a simple tomato, if I like the taste and texture, I’m gonna eat it! I’ve recently discovered mesquite and mulberries at a raw food workshop and I think I’m in love… I hope I can find them in Australia because I’m moving there in two months!!

  54. I already* liked Navitas on FB.

    I retweeted your contest.

    I liked Superfood Cuisine on FB.

    I liked Choosing Raw on FB.

    I likelove the idea of superfoods. A smaller pantry with richer nutritional benefits from providers with sustainable and fair trade ethics…. what is not to like?

  55. I’ve always been a bit wary of the whole “superfood” concept – after seeing so many popup ads for acai berry drinks or whatever, I’m not really sure how much stake to put in that sort of thing. That said, I really appreciate the superfood craze simply for the reason that it introduces me to all sorts of new things that would previously have been inaccessible to me (chia seeds, I’m looking at you!). I’m definitely open to trying stuff like lucuma, mesquite, goji berries, etc – I just don’t want to go broke 😉

  56. I love the promises of superfoods, but I find the price too prohibitive to try many at once. I have started adding hemp protein powder to my smoothies, and I love chia seeds in my oatmeal! I try to get in as many as I can without going crazy or broke.

  57. It makes me feel great that I’m eating a “superfood,” but I don’t think they’re the cure-all for everything. I also think that the modifier “superfood” is becoming a little overused. I recently saw a banana called a “superfood.” Healthy? Yes. Superfood? Ummm…perhaps not.

  58. I am relatively new to the vegan mostly raw lifestyle and Navitas Chia seeds soaked in organic almond milk and raw honey have a become a staple snack for me! I also add the Goji berries to me green smoothie in the morning, these 2 products are super products to me!

  59. I admit to getting sucked in to buying various ‘superfoods’ but more for culinary experimentation than hoping for any particular gains in health. However they inevitably find their way into my everyday diet because of their nutritional benefits!

  60. I think there definitely are foods which deserve to be called upon as “super” (if my daily dose of maca has anything to say about it) – foods which have unique properties or contain a higher than average concentration of a beneficial nutrient. What I don’t agree with is the fact that we *need* certain superfoods as some people may have us believe, as if we could not get these nutrients elsewhere.

    By the way, the term “superfood” is supposed to get regulated so that marketers can’t use it for everything and that is a good thing.

  61. Great giveaway! I love Navitas Naturals, but have not even seen this trail mix yet. I’d love to try it, and of course, I’d love the book, too!

    Like you, Gena, I too am skeptical about “superfoods.” I have been curious about certain ones like maca, mesquite, spirulina, goji berries, etc., and I usually end up buying them in small quantities to try them & see how I feel. I LOVE spirulina & I find it gives me a wonderful energy boost when I add it to smoothies, and I like that a lot of its purported “benefits” can actually be measured: its high iron content, high (complete) protein content, and so on. I also love maca. Do I think maca boosts sex drive, regulates thyroid function, or enhances memory? I don’t really know – but I love the way it tastes! So I figure any extra health benefit it may have is just a bonus. I wouldn’t shell out tons of money for it, but when it fits in my grocery budget, I’ll spring for some & enjoy it.

  62. I am new to your website and to superfoods. I love your website…just made your delicious zucchini hummus that my 1 and 4 year old gobbled up. But, superfoods are still a mystery. I have unopened bags of Navitas goji berries and cacao nibs…excitedly bought them and now I don’t know what the heck to do with them. Help?!?!

  63. You asked what we thought about superfoods, right? The honest answer is I’m not quite sure. I would like to know a lot more about them. I do have many in my pantry and fridge and I use them in recipes that call for them, but I can’t say I really know why. Now, maybe if I win the book, I can learn . . . 🙂

  64. I’ve gone back and forth on my opinion of superfoods. When I first became vegan – which coincided with me learning about and eating a lot of raw – I felt like they were absolutely necessary and I went out of my way to add maca and goji berries and spirulina to absolutely everything. But after a while I realized that regular old fruits and vegetables are plenty healthy and delicious without all of these bells and whistles. I feel just as great not eating them every day – but of course have never met a “superfood” I wouldnt enjoy eating!

  65. Well honestly I am very new to all of this, raw food nutrition and superfoods but it is so amazing!!! I am hoping to get some of the ‘garbage’ food out of my house very soon. I want to properly feed my body.

  66. i think that superfoods are great and should be included in a healthy happy diet along with all the other fruits/veggies/nuts/seeds/etc. they are not however medicine or miracles or for those who want a quick fix! those people have being “healthy” completely wrong all together!

  67. i think superfoods can add a little extra zip and zam to an already healthy and well rounded diet. plus they are lots of fun to experiment with! 🙂

  68. Everything just tastes better with superfoods! I really like the unique flavour of maca and goji berries. I’m also addicted to raw cacao (don’t know if this is really a good thing though). I have heard about some controversy (toxicity level, addiction and similar effects to drugs…) but honestly I don’t really know what to think. I like it a lot but I will try to moderate.

  69. I am relatively new to the blog, and to the idea of raw and natural eating. I am a “gym rat”, and found it only natural that my habits in the gym accompanied me home and are now being incorporated into my diet.

    I used to think of superfoods as those “nutritonal marketing” products claiming higher amounts of nutrients such as fiber, protein, or calcium. However, my perspective has changed and I no longer consider many of those sugar-loaded snacks to be anything close. To me a superfood is a natural food (or very minimally processed) that makes me feel as though my workout continued at home because what I put into my body will benefit me in the gym. Some examples are almonds, beans, and many vegetables.

    Great work Gena, keep it up.

  70. I’m like you (or the former you) as I am often intrigued and skeptical of the superfoods. I have tried quite a few, but rarely buy more than once (except Navitas raw cacao… thats a staple!). I would love to read a book that changed your mind about them – thanks for the give-away!

  71. Your stories, reviews, and overall love for wholesome food has opened my eyes in such an amazing way! Thanks for such positive, inspiring posts, they are lovely to read.

  72. I like the idea of superfoods because even if they aren’t regulated they give people who don’t know a lot about nutrition (and don’t/can’t learn more) an idea of healthy foods to choose.

  73. I like the idea of “superfoods” but I won’t buy into them entirely until it’s a little more regulated (in terms of what can actually be called a superfood) 🙂

  74. A lot of people think that superfoods are overhyped and overpriced – but personally I think they’re exciting! Being a new to raw foods I’m still enjoying experimenting and superfoods give me a whole new platform to work with. I don’t think they’re necessary to have a well balanced diet but I don’t see any harm in trying them out – and if they really are “super” then its all the better.

  75. I have to say that I’m both skeptical and curious about superfoods. Some, like chia seeds, seem to have a great nutritional breakdown, so I can see how they are healthy. Others, like lucuma, I’m not so sure about.

  76. There are several “superfoods” I eat that all the time. Like you, I take the word superfood with a grain of salt. I do believe there are some foods that do have lots of extra nutrients and are definately superfoods.

  77. I like the idea of superfoods because I’m always looking to add new and interesting flavors and nutrition boosters to my diet. While I agree that no food on it’s own is a miracle worker, I love the idea of supplementing my day to day diet with foods that not only offer amazing health benefits, but delicious flavor as well!

  78. I use superfoods as a supplement to my mostly raw, all vegan diet to fuel my crazy active lifestyle as a competitive triathlete, CrossFit athlete, medical resident, dog owner, and wife of an uber-cyclist. I LOVE Navitas products and learning about new ways to incorporate them in my diet. *I also tweeted your contest @CHMoriarty
    🙂 Charlotte

  79. The idea of superfoods to me is must include in diet everyday and a book to show me how to do that awesome

  80. Superfoods always sound so great, but I too am a little skeptical of all the hype. That’s why I would love to read this book–real science, real nutrition, and real taste! I am on board!

  81. I like how the superfoods trend brought attention to some less known healthy, nutrient-rich foods, but I can’t help but feel like it’s also kind of the “new” thing and is being blown out of proportion a bit.

  82. I think the term Superfood is kind of silly because all healthy foods could be considered super foods, but it doesn’t really bother me either.

  83. I liked Superfood Cuisine on FB too. It’ll be nice to see healthy topics showing up on FB instead of the usual crap that people post.

  84. I am always trying to improve my diet by replacing lesser foods with ‘super’ foods. I made a big change a year ago after doing an elimination diet, but now it’s just gradual things like using more whole wheat flour and less bleached flour, making more quinoa instead of rice, etc.

    The book sounds great – I’m adding it to my wish list.

  85. I like your sass 🙂

    I’m on the fence with superfoods, I just don’t know how much of a difference they really make – and how much do you need? How often? Does the book answer those questions?

  86. I’m fairly skeptical about the whole super foods movement. I bought some maca and thought it tasted like medicine (anyone want some maca?). And, generally agree that they’re overpriced and underperforming. Though some are just yummy. Cacao? Yum.

  87. I’m a big fan of superfoods – but not as an exclusive diet trend, but as great suggestions to ensure that my diet is well-rounded and that I’m getting the nutrients that I need!

  88. I feel like it’s interesting to sparingly add superfoods to my already healthful eating regime. They taste good (for the most part) and I figure it can’t hurt to include them, but I don’t consider them the end-all-be-all. As in, I don’t believe that eating superfoods will balance out a terrible diet just by their inclusion alone.

    Thanks for the awesome giveaway!

  89. I’ve always been interested in superfoods and firmly believe that certain foods have more healthful qualities than others, not just hype.

  90. I love superfoods, I feel like Im giving my body what it needs,combined with daily healthy meals it keeps me happy and healthy

  91. I have enjoyed the taste of quite a few superfoods, especially Goji berries and acai, but have also been let down after doing my own research and being reminded to take scientific claims with a grain of salt. I’d love recipes with them though because, like I said, I enjoy them as a yummy factor, and avoid the prices whenever I can.

  92. i think superfoods are fun, and tasty, and possibly useful, but can’t make up for an otherwise lacking diet.

  93. My idea on superfoods? I like them and for the most part believe their claims. I try to incorporate superfoods into my diet daily.

  94. Very cool book. I actually find the idea of superfoods interesting and try to incorporate them into what I eat on a regular basis. I think they are a great addition to already healthy whole foods. I’ll be reading this book for sure!

  95. Well, I did all five and I was already following you. But I find this discussion interesting because just yesterday I loaded up on Navitas 1) sweetened cacao nibs 2)yacon 3) wakame flakes 4) hemp seeds and I have a supply of 5) maca and 6) chia powder. And I am out of goji berries and trail mix. But I probably will buy thte book anyway as I am also a nutrition nerd.

  96. I love this so much. Your insights on the ‘superfood’ issue are really great. Sustainability is a tricky issue, and I imagine that one of the solutions to this issue would be to make efforts to grow as much as we can locally. I got to see that this possible when I visited Anthony Anderson at his gorgeous former spot/farm in Phoenix, Ariz. Seeing how he manages to grow gogi berries, mesquite, and other nutrition-packed things in the United States was an eye-opener. Anthony was also growing other veggies, fruits and greens and, as you point out, these “normal” foods are just as super ;). This new cookbook looks absolutely beautiful, and I trust your editing helped make it even more incredible. Definitely going to spread the word about it. Thanks for your work, ladies!

  97. I love this so much. Your insights on the ‘superfood’ issue are really great. Sustainability is a tricky issue, and I imagine that one of the solutions to this issue would be to make efforts to grow as much as we can locally. I got to see that this possible when I visited Anthony Anderson at his gorgeous former spot/farm in Phoenix, Ariz. Seeing how he manages to grow gogi berries, mesquite, and other nutrition-packed things in the United States was an eye-opener. Anthony was also growing sundry veggies, fruits and greens and, as you point out, these “normal” foods are just as super ;). This new cookbook looks absolutely beautiful, and I trust your editing helped make it even more incredible. Definitely going to spread the word about it. Thanks for your work, ladies!

  98. i definitely use the word “superfood” lightly and take it with a grain of salt because although i think it does point to the nutritional benefits of certain foods and encourages people to eat foods that ARE good for them, i think some people think that superfoods are the end-all-be-alls that can cure all ills.. which is not true!

  99. Tweeted, liked and liked! i agree with the idea that superfoods should not replace our normal foods, but should be used in addition to the foods we already eat in order to maximize our intake of vitamins, minerals, etc… Plus the Navitas Naturals raw cacao powder in a banana smoothie is divine!

  100. Awesome giveaway! I honestly think superfoods are foods in their purest, most nutritional form. There’s aren’t too many “secrets” and certainly no miracles, just hard core basics that are health done right.

  101. I think superfoods are great, and everyone should figure out which ones work for them. I don’t think people should assume a shotgun approach and just start taking every ‘it’ superfood. Trial and error works best for me.

  102. It’s all very confusing. I hear about new “superfoods” everyday! Perhaps this book would clear things up…..very cool idea. I’m all for having recipes right in front of me using these superfoods.

  103. How I feel about superfoods… I haven’t researched this topic as much because I feel like the vast amount of improvement or health “power” in my diet will/does come from regular old plant food. That said, is kale a superfood compared with lettuce? I think so. And many plants have powerful medicinal properties. So I’m not at all opposed to the idea that plants have many varied “superpower” effects on the human body, and that we might want to give them special labels and special attention in our diet, especially if we are lacking in the area the plant can assist with (for example, my naturopath has suggested brazil nuts for selenium to support my thyroid).

  104. I am slightly skeptical about generalizations about superfoods, but I agree that, if combined with an otherwise healthy lifestyle, can probably aid strongly in optimum nutrition. I haven’t been very adventurous with them, so maybe this would be a good reason to get creative!

  105. i love navitas naturals products and own several right now in my fridge 🙂 i take the word superfood at times with a grain of salt. while i do believe certain foods offer phenomenal properties that can enhance how well we feel, i do my own individual research to see if there is actual data supporting the claim. i love how eating healthfully makes me feel on the inside and out!

  106. I’m skeptical of the superfoods claims, but I’m slowly coming around. I like trying new foods (as long as they’re vegan!) and I’ve been slowly incorporating some of them. I really like chia seeds, and of course cacao. I bought some maca but haven’t tried it yet, I need this book for inspiration!

  107. Hello Gena! Thank you so much for your diligence and commitment to the high raw/vegan world. I look forward to your posts every morning – it’s a work ritual for me!!

    With that said, my response to superfoods is this: I think the term is used to draw attention to them. Marketing is a large part of consumerism. I am sure most people wouldn’t think twice about eating red little berries, even though they are packed with wonderful nutrients. BUT, if you attach the word “super” to them, they get a little more recognition for their health benefits.

    Lastly, I have tweeted and liked all the things for the giveaway! Have a great day!!

  108. Superfoods, I like them very much and anything that helps/ educates people focus on eating healthy and yummy is awesome. the key is connecting delicious with healthy which comes from an amazing experience via information shared, be it recipe, friend, cooking class or a new restarutant.

  109. I have not tried all of the “superfoods” yet, but I really like the ones I have tried, like cacao, maca, mesquite, chia, goji berries and hempseed. They add so much flavor to my recipes, and I feel the benefits, i.e., more energy!

  110. I think superfoods can be yummy – like goji berries and chia seeds – but not necessarily any more “super” than more ‘regular’ food like kale or tomatoes… also they can be sooo pricy :/

  111. I totally agree with you on superfoods. Instead of obsessing over getting certain ones into every meal just realize how great they are and that adding them to your dish is going to make it all the better.

    I’d love to hear more about them though and find recipes that use them specifically so winning this book would be amazing! May all have a SUPER day!

  112. I am excited to read a book on superfoods from someone who has done her research! There is so much out there that it is difficult to distinguish the facts from the fantasy. Thanks Gena for making me aware of this resource.

  113. HI! Thank you for the amazing giveaway! I think the term superfoods is widely abused for advertising purposes. The best way to know what you are buying/eating/preparing is to do the research yourself, using reputable sources. You can’t always trust packaging ot advertising claims!

  114. I’m still on the fence regarding superfoods. After hearing so much about maca I added some to my oatmeal and I wasn’t thrilled with the taste. I could probably better educate myself on ways to incorporate my unused bag of maca in other ways.

  115. I agree with you on how “superfoods” are just healthy foods proclaimed to be a necessity for miracle health.
    However, I do think that these so called “superfoods” do offer multiple benefits to health. While simple, “super-healthy” foods such as apples or almonds have numerous health benefits, I believe that particular foods pronounced as superfoods may offer more benefits than these common ones, and are thus deemed with the title “super.”
    Even with that having been said, I do not think one absolutely needs a superfood or superfoods to be healthy. One can achieve optimum health through a healthy diet and frequent exercise, not simply by eating an acia berry (or other ‘magical’ food). This food will only become a part of that healthy diet that will aid the person in obtaining health.
    I believe this because I rarely eat so called “superfoods” (I only eating wheat grass occassionally and that is simply because I find it delicious, unlike many others) and I am at an extremely healthy state, according to my doctor. How am I this healthy? By eating a vegan, semi-raw diet and exerising everyday–not by buying every latest “superfood” and eating it religiously.

  116. I agree with youre feelings on superfoods; they are not a food replacement but are something to add for extra nutrition to your diet.

  117. Mulberries?? I’ve been eating those for years, along the roadsides and in backyards of my childhood. I hadn’t thought of them as being a superfood, but then again I’m also someone who’s always had a healthy “allergy”(as you so aptly put it) to the idea of superfoods. I’d love to read this book!

  118. I think that some superfoods really have some great nutrients in them that can make us healthy human beings. But, I think it requires research of any one that you use to determine if it really is “super” or not. So, I’m interested in reading this book if the research is discussed. Great giveaway!

  119. I have mixed feelings about the concept of superfoods, but I know that it’s true that some foods are better for you than others, so why wouldn’t some foods be A LOT better for you? Anyway, I would be very interested in learning more!

  120. I think people like the idea of superfood because it seems like an ‘easy’, fail-proof way to put some health into your diet without having to try too hard. The way they get marketed often seems to me to be a ‘get out of jail free card’ in terms of reversing the damage inflicted by less than superfoods.

  121. I have found myself finding ways to use these foods mostly to replace ingredients or enhance recipes, not so much succumbing to the “hype”. Instead, I do things like eat Chia because I like it as a new-to-me food (for instance).

    Thanks for hosting this giveaway!

  122. I feel the same way about superfoods as you do Gena! I’m not very convinced that goji berries, for example, are that much greater than blueberries. That being said, I do love my chia seeds and think that superfoods can have a good place in your diet if you add them to simple things and not consist solely on them (How expensive would that be?!)

  123. I’ve always been a little wary of the term ‘superfoods’ as well. I feel like any whole, raw, unprocessed bit of food has its own array of superfood qualities and eating a variety of good foods will supply you with tons of nutritional benefits. Maybe Julie’s book will make me a believer in the power of goji berries!

  124. Also just checked out & followed your twitter – I didn’t know you had one. You are always so charming.

  125. I was definitely suckered in to the superfood craze awhile back. But after much research, I learned that many of the compounds that make those foods “super” are also found in many other types of foods. Now I just try to include real, whole foods into every meal or snack. I definitely feel the difference!

  126. I’ve always been skeptical about “superfoods”, but I figure it can’t hurt to eat them, right?! I also like the taste of most of them, so it’s not too difficult to add them into my daily food!

  127. My feelings about superfoods? They’re super foods. I incorporate them into my diet every single day. Maca and mesquite or lucuma in my morning smoothies, cacao in my treats, you name it. I would savor the opportunity to experiment with an actual superfood cookbook! Thank you for this giveaway, Gena!

  128. I try to include superfoods in my diet every day. I think of them as being nutrient heavy and therefore necessary. I eat other things as well but I strive for a balance.

  129. I tweeted you – I was already following you on twitter 🙂

    I’ve always been skeptical about the idea of “superfoods” but I think that has more to do with media hype than actual nutritional quality. I’d love to learn more about how to incorporate them into my diet – not that my Acai berry popsicles with antioxidants aren’t doing the trick already 😉

  130. I agree with you about superfoods–I’m sceptical about each magical potion that seems to come out. However, there are some that I love to add to my diet for extra nutrition. I don’t expect them to help me levitate or anything, though. 😀

  131. Superfoods to me are like foods that have a little bit of ‘special something’ in them. I don’t think they are required for a healthy and happy existence but can possibly be augmentative of a already healthy lifestyle. The biggest problem for me is the cost effectiveness of these superfoods. I am curious as to how she will discuss and factor this in.

  132. I’m like you with regards to “superfoods.” Sure they are healthy, but so are a lot of things. Where do we draw the line? And why are they so expensive? I really think it is just a marketing thing. There are so many fruits and vegetables that are amazingly good for you, but because they are not new to the American market they cannot command a high price point. That being said, I am a huge fan of hemp seeds and coconut oil. I discovered those when researching foods that my dairy, soy, and egg allergic son could eat.

  133. I’m intrigued, reading her research results would be fascinating. Also curious just how many of her ‘superfoods’ cost ‘superbucks’. Sometimes little changes really can add up…

  134. i too am a bit wary of the term “superfood,” because this like so many other labels seem to be used only to ignite the fad interest. granted, they’re making a killing with it. but it’s also true that there can indeed be health benefits. so i enjoy using them! but i think educating people on their practical uses (rather than radical devotee uses) will be most helpful for anyone’s good health, because it breeds good and sustainable habits. so cheers to julie! i’m very interested in reading her book 🙂

  135. I love the concept of not using superfoods as replacement foods – I think it is neat because of modern technology that we can have things like goji berries available to us. So I would like to take more advantage of it!

  136. Love superfoods – have become a true believer in their ability to give me the energy I need everyday 🙂

  137. I love eating superfoods, but mostly because they happen to be foods I love anyway. In some ways, the idea is great because it gets people who ordinarily wouldn’t eat certain foods to eat them and reap the health benefits. On the other hand it’s a lot of hype that causes companies to be able to charge more for their products. Either way, most superfoods are yummy!

  138. I’m a little skeptical on the superfruit claims; I think there are foods that we eat every day that are super and super for us, like spinach and blueberries! But there’s definitely something to anti-oxidant rich foods.

  139. Oh, and on superfoods: I think they are generally over hyped in our attempt at finding a magic pill. That being said, some do hold great health properties and taste amazing. I try to work them in a little here and there, but not at the cost of other fruits and veggies and not to cancel out a bucket of french fries.

  140. Wow…thanks for introducing us to Julie and thanks for offering this giveaway, Gena! And, huge congrats on your editing credit..I’m sure you did indeed add plenty of sass!

    My sentiments are similar to yours re. the concept of superfoods. I tend to be immune to the label these days as it’s so overused – a walk down the aisles of Whole Foods will prove my point. Yet, I do use some speciality products regularly to supplement my already whole foods based diet, such as hemp seeds and chia seeds that are touted as superfoods – but my purchase of them has more to do with the fact that their well established health properties keep me feeling my best than the marketing hype behind them.

    Thanks again, Gena!

  141. I think of superfoods like condiments. If I’m eating something that would taste better with them, then pile ’em on. I don’t go out of my way to eat them, though.

  142. First comment, but I’ve read all your posts in google reader 🙂

    As a person battling with and a history of disordered eating, I consistently try to take a scientific/nutritional stance towards what goes in my body. I try to get good fats, good protein and complex carbs with as many minerals and vitamins as possible…superfoods are my godsend! Without them, this process would all be much more difficult.

    ngallo58 at gmail dot com

  143. I just recently discovered — and really like — chia seeds. They’re a superfood, right? I’m not really even sure these days what foods have this label.

  144. Definitely a fan of super foods (as long as they’re not super expensive)! Why not eat foods that pack a superior nutritional punch, especially since most of them taste so good!

  145. This looks like an original twist on a ‘healthy foods’ cook book. I don’t have much experience with the more exotic ‘super foods’ but I’d love the opportunity to try them out!

  146. I love super foods! I just finished a smoothie that had hemp seed milk, goji berries, coconut cream, acai juice, raspberries, maca root powder, cacao nibs, carob powder, mesquite powder, yacon powder, camu camu bery powder, and bee pollen. I’m ready to face the day!

  147. Superfoods, in my opinion, aren’t only those products like maca or spirulina, which have been termed super, but also the more “mundane” ones like blueberry etc.

  148. I agree with you. I have a scientist’s skeptic eye and I like to see facts based on research. But cruising around the worlds healthiest foods website (a website I like very much), its clear that many foods are “super” and have powerful properties. This book sounds like a good way to educate and straighten out all the hoop-lah going around.

  149. I agree, superfoods are a great addition to anyone’s diet, but they should not be seen as a panacea. I incorporate many into my diet because I like the taste of them and the benefits they provide. I just wish they weren’t all so expensive! 🙂

  150. I like testing out a newly claimed superfood and seeing if I get any short-term benefit. I’ve noticed the little bit of energy burst from maca when I put it in smoothies and I love the taste. And goji berries just taste awesome and chewy! You said it right – a nutrition nerd for sure.

  151. I feel strongly that one must consume a wide variety of produce and grains and adding in some ‘super’ foods only enhances the diet. I have many packages of Navitas products that I like to add to smoothies and just snack on, right from the bag. This cookbook sounds interesting… Looking forward to it’s release.

  152. I love the common superfoods that I have easy access to, but I can’t really afford the exotic ones. I’ll just stick with my kale, blueberries, and spinach for now!

  153. I too this a supplemental
    Approach is best for superfoods. I have to be choosy because they are all do dang expensive!! I’ll keep a lookout for this book.

    Btw there was some thyroid link at the bottom of this post. Can you elaborate more on the program? I’ve seen a lot but not sure what to think of them. Would love to get off meds for it someday.

  154. I believe every body is physically and metabolically different and every person is intelligent and capable so it’s up to you to determine what works best for your body and what research supports that…you write your own list of superfoods. Mine includes blueberries (always #1!), apples, pears, oranges, flax seeds, chickpeas, nut butters and spices like cinnamon and turmeric…oh, and garlic! Cheers!

  155. Like you, I’m skeptical of many superfood claims, but I’m eager to hear Julie’s perspective! That said, I have a chocolate allergy but am able to tolerate cacao is small amounts — which is pretty “super” if you ask me!

  156. i love the idea of superfoods! i love knowing how our body takes in nutrients, especially when there are foods loaded with them! teach me, teach me, i would like to learn more!

  157. I’m not sure about superfoods yet, but I definitely do feel that some foods are more super than others–blueberries for instance–healthy, delicious, and they make me happy!

  158. I am intrigued by superfoods, but I don’t think that we should ignore the less exotic and affordable ‘superfoods’ most of us are surrounded by on a daily basis (broccoli, kale, cherries, etc). This is an awesome giveaway. Thank you!

  159. What a wonderful giveaway. I am all about the veggie/fruit/grain/bean superfoods but some others are also worth seeking out on a rare occasion. Love maca! 🙂

  160. i’ve always been interested in trying some of those “superfoods,” but sometimes i think of them as the “cherry on top.” They’re not exactly necessary in our diets, but if we’re eating enough wholesome foods, they’re a bonus 😉

  161. I do believe that there are a number of foods that are superior in nutrition and benefits. I do think that the term is being thrown around a lot lately and can cause a lot of confusion.

  162. I, like you, am pretty skeptical of “superfood” claims. his seems like the perfect chance to change my mind, and I’m always looking for new ingredients and recipes!

  163. After reading healthy and raw blogs, I’m curious to try some superfood like chia seeds or cacao nibs. Unfortunately, it’s difficult to find them in France. I find Navitas Naturals on Amazon.com but products can’t be delivered in France!
    By the way, thanks for share informations and tips about raw food. It’s very interesting.

  164. I’m completely with you, Gena! I think superfoods make a great addition to an already healthy diet and a small dose can go a long way, however, we shouldn’t start obsessing or expect them to perform miracles.

  165. Hi Gena! thanks for holding this awesome giveaway!

    I love trying superfoods more so for the novelty and the experience of trying new food items that I generally wouldn’t try otherwise. There have been a few like chia seeds and maca that have become a staple of my pantry, but that’s because I love the flavor and texture of these foods not so much for the purported life changing health benefits. They’re really like any other food that nourishes me, but wouldn’t ever take the place of my beloved greens and fruits. Ultimately, I think it’s important to keep in mind that while many foods are rich in vitamins, how our body actually metabolizes and absorbs said nutrients is something that we still have to learn more about.

  166. I like the idea that there are “superfoods” but I often don’t really believe the claims. These foods are usually overpriced and probably not worth the effort if you eat a healthy and balanced vegan diet like I do. But I will be happy to change my mind 😉

  167. I have pretty much the same opinion on superfoods – they aren’t meant to replace everything else in your diet, but they can definitely add to it. I think people shouldn’t feel like they need to consume these foods to be healthy – they can be expensive, and many travel quite a distance to get to consumers. A lot of local foods are superfoods in their own right, and more cost efficient. If you can afford them and enjoy them, add them in your diet. If you can’t, don’t feel like you can’t achieve your health goals without them.

    And since Aug 12 is my birthday, I’m really hoping I win! 😀

  168. Ack–I need to go to bed before getting on the road, but I’d _adore_ to read this book. Sounds right up my alley: I love superfoods used just as you describe, as an adjunct, and absolutely not to deny that ‘regular’ foods have their own star qualities.
    I’ll tweet tomorrow if I get a moment.
    love
    Ela

  169. I already “like” Navitas Naturals on FB. I also followed your link – which led to Navitas Zach, so I sent him a friend request too!

  170. I must have missed your post on super foods, but once again you amaze me with your ability to see outside of the box with these old claims and hypes. I’d love to win this book if it is open to internationals. I’ve liked both pages and tweeted the link! Thanks! 😀

  171. I like the idea of incorporating superfoods, but I think there tends to be too much emphasis on them which leads to RAW eating seeming too inaccessible, strange, and expensive for the average Joe. I also feel conflicted about the sustainability, sourcing, processing and packaging of superfoods. BUT if research shows that my body can get benefits from superfoods that I cannot get elsewhere, it mitigates my reservations! This book sounds just like what I need to check out.

  172. I’m all for foods that provide a wide range of health benefits and antioxidants and nutrients that support optimal health, but I’m not really for the stereotype and hype that follows them. Too many people hop on the Goji Berry train because they think it makes them “super” too and when it boils down to it… they’re just berries.

    Either way, I’m still kind of interested in trying everything that shows up on this blog because different foods interest me and broadening my palate never hurt. 🙂

  173. Hmmm. Half of me always falls for hype – esp. if it promises to help someone I love. The other half says people live lives all over the world throughout time without this new superfood and that our bodies and minds are incredibly resilient. (I used to work with refugees.) That latter half doesn’t believe in the magic bullet. The truth, of course, is inbetween. It helps to realize that superfoods have existed in every culture/place throughout time (not used as a staple) – it’s just that in America they exist all at the same time in one place! And they’re not new either, just newly discovered by those for whom the superfoods weren’t traditional to begin with. So, in summary, my take on them is to enjoy as a non-staple and experiment with them as we do any ethnic cuisine. Thanks for listening. This is my first comment.

  174. Hi Gena! I love your blog! I liked Navitas Naturals and Superfoods Cuisine on Facebook!! I am intrigued by superfoods and definitely want to learn more.

  175. I too, am skeptical about the term “superfood”, mainly because I don’t think there is magical one thing that will make you healthy; it’s a combination of a lot of factors. Also, specialty items are pretty expensive, and as someone on a student budget, I tend to save my dollars for amazing fresh produce. But I do buy that superfoods can be part of an otherwise healthy diet. So I’d love to try this book!

  176. Ahh I’ve been wanting to try so many of navitas naturals superfoods… I’m in love with raw cacao. I put it in everything. hehe 🙂

  177. I think that super foods might be great, but I don´t use them that often. To me real “superfoods” are those normal things you can eat daily, find everywhere and that make you feel good and happy – oatmeal, apples and other fruit, veggies..

  178. I like the idea of superfoods as long as it is emphasized that there are superfoods in every region. The kale and pumpkin and lentils and blueberries I can get where I live are just as super as amazon peanuts, yacon, maca, etc.

  179. I am no super foods fanatic myself, I much prefer the idea of local. However, there are some superfoods out there that are really tasty! I love adding goji berries to my tea, and I think mullberries taste awesome!

  180. Changing one’s diet to vegan is a sure sign one will get ‘superfoods’ into their diet, even if they are new to the lifestyle and still ‘replacing’ their old habits with vegan options, e.g vegie burgers made between a wheat bun. Plant based diets are a super food diet and it is proven time and time again with recovered cancer patients who decided to take this route in their road to recovery. By adding these ‘superfoods’ Navitas is offering the world, increases ones attempts at a healthy lifestyle tenfold. You think you’re healthy now?…Just you wait! I am yet to go beyond spirulina and chia at the moment simply because of my financial situation does not allow me to, but with this book in hand, I know I will be inspired to scrimp and save to get more into my diet. I love the idea of adding ‘weird’ ingredients into my food and learning how to get rid of ‘fillers’ in my cooking. Fillers is what the world desperately does not need right now. Bring on the addition of superfood ingredients!!! Can’t wait!

  181. Dearest Gena, can non-US folk enter? If so, then my feelings on superfoods are a mixture of skepticism and green-eyed crankypants, as many “superfoods” are nigh impossible for me to access in my city of Australia… even if I were to throw myself whole-heartedly into believing their claims of near-immortality! 😉

  182. I am vegetarian and vegan for last 2 months. I am very much attached to milk at emotional level due to cultural and religious reasons (Not cheese or other stuff, just milk)
    So the idea of superfood is new to me, which I have not started to explore as of now.
    Also, due to commercial farming, soil is not super anymore. So I think superfood will fill that intestinal gap as well(Even organic food is less nutritious now, than it was 50 years ago)

  183. I love the idea of superfoods because they make it just a little bit easier to get what you need! They also taste great. 🙂

    I also like the fact that she seems to know her stuff and has put it in a book! So many claim that certain things are superfoods and will cure all ailments, but that’s not the case. They are great for supplementing an already good lifestyle.

  184. I’ve never really heard of “superfoods”, but I think anything from the earth, and closest to its natural form is super!

  185. I think anything that is a whole, real food should be considered a “superfood”. I don’t like distinguishing among them though.

  186. I believe in the promotion of whole, natural foods. I agree that some foods may be “richer” in certain properties or have a greater combination of properties, but I’m not convinced we have to include today’s commonly labeled super foods in our diet in order to be healthy. Is their cost warranted vs. the considerably lower cost of the basics – greens, other veggies, fruits etc.?

  187. I have always been a bit skeptical about “superfoods” so I would love to read more real research about them. This would be a great read!

  188. I consider simple foods like seaweed, dark leafy greens, carrots and brown rice to be super foods. Those are the foods that make me feel the best when I eat them. I don’t doubt that goji berries, cacao nibs and other “superfoods” have some great nutritional value, but I agree that they get way too much credit and attention in the raw foods world.

  189. I love the idea that there are foods out there with such nutrient density that they can be deemed super. The thought makes me want to stock up on all of them and turn into a superhero.

    However, I think the term has been overused in the same way that the concept of antioxidants has been overdone. I’ve seen candy boxes labeled as being high in antioxidants. What qualifies a food to be considered super? I don’t know. What I do know is that these foods are high in nutrients, which in my opinion, is adequate enough reason to include them in our diets.

    Not only that, but they’re fun! Switching up raisins for mulberries, or vanilla extract for lucuma powder can be a flavorful change. That’s my take on superfoods. They’re healthy, and most of them taste wonderful, so whether or not the word super is an overstatement doesn’t really matter, does it?

  190. I think you have to be careful with companies marketing foods as super. With some research, however, they can make great additions to our already healthy diets. I am not prone to go to extremes, but have found some superfoods that have smoothly and deliciously become part of my everyday diet – Chia seeds thanks to your chia puddings. I would love to learn more about superfoods and the book looks like a great place to start.

  191. I posted a tweet to enter!

    In regards to super foods, I think one’s overall diet is the most important factor, although I do believe there are foods in particular that can do great things for a persons health, I would love to learn more!

  192. Sometimes I get sucked into the hype and believe that “superfoods” really are nutritionally superior, but logically, I share your skepticism. I do love trying these so-called superfoods though, not only because of their presumed health benefits but also because they’re usually exotic and tasty!

  193. I’ve always had an interest in “superfoods” I think eating as natural as possible is so important to our everyday health. Even if I may have refined sugars and carbs, I try to make everything as natural as possible. Being an allergy sufferer it’s so important for me to have certain staples in my diet.

  194. Also – I’m on the fence about the term superfood more than the foods purported to be superfoods themselves. In my opinion, kale, sweet potatoes, and blueberries are totally superfoods but they’d never really be advertised as such (if vegetables were ever actually advertised, that is!) and while I tend to scoff at fad foods, I appreciate the different and exotic flavors of mesquite powder, goji berries, and chlorella as well as the introduction of otherwise unknown ways to get more vitamins and minerals in.

  195. I have chia seeds and (my all-time favorite superfood) blueberries quite regularly, but I’m interested in learning more about some other “superfoods”.

  196. superfoods I will be honest, I pretty much followed your (old) lead on them….a bit overrated and unnecessary to “seek” out if we are already eating a plant based and well balanced diet. They can’t hurt, and maybe can help, but you won’t see me ponying up $9.99 for a tiny bag of this or that *just because* it’s touted as a superfood. What can I say, I am cheap 🙂

  197. The idea of superfoods is very tempting. From the claims one feels that surely each and every one is magic and will bring super health and beauty. However, the price is also super prohibitive. It is expensive enough to base the diet mostly on fruit and vegetables and nuts.

    Btw, can one enter this giveaway an unlimited number of times?

  198. As a vegetarian, I love superfoods and I have really noticed a difference in my body AND my mind since I’ve made an effort to incorporate them into my regular diet.

  199. OOh boy.. my thoughts on “superfoods”… lemme start..
    they make you feel good, look amazing, healthy, balanced and help prevent you from diseases/cancers/illnesses! Plus, they taste amazing 🙂

  200. This book sounds “super” interesting…I like your comment about us all being nutrition nerds!! So true!

  201. I think if anything, superfoods are fun new foods to try and experience! And I agree with you and Julie that they’re a great way to add variety and expand our daily repertoire …and if they increase our nutritional intake at the same time, then that’s even better!

  202. I want to know more about superfoods and I’m excited to know how they can help improve my health! : )

  203. I think that the term “superfood” is overused, thereby causing people to end up with misconceptions about the concept/idea. I know that some of the foods I choose to eat are called “superfoods”; however, I like them for reasons other than just their sometimes hyped up nutritional value (I like chia for the way it makes my hemp powder become a pudding like consistency, I love some of the berry powders to flavor my smoothies, etc)

  204. I think the superfood myth is a bunch of bogus and just another way for companies to sell their products. However, I choose to grant the term “superfood” to a few of my favorite and in my opinion, actual superfoods such as hemp seeds, spirulina, chia seeds, nooch, sweet potatoes, avocado, kale and a few more.

    Can’t wait for the recipe!

  205. 1) I retweeted

    2)
    As someone who had worked closely with a herbal clinician for some time, the idea of majestic “superfoods” sparked my curiosity.
    But like you, I was highly suspect of what actually defined what a superfood was, given it’s lack of regulation.

    I mean, it really leaves the onus on the consumer to educate themselves on the backround of the product, in order to assess it’s qualities and properties. That there, lies a problem within itself.
    Because the word is thrown around so loosely, in the name of nutritional trendiness- many who aren’t raw, vegan, or health food savvy, mightn’t know what to ask or look for when searching out these so called super foods.
    I’m a geek when it comes to researching what each and every one of these bits of heavenly goodness has to offer- everything from their chemical structure, to how they might efficiently fit comfortably in to one’s diet, to scrumptious recipes that they might create.
    I love what these foods stand for, and the extra boost of health they lend to our lives.
    Great article!!

  206. I completely agree that all fruits, veggies, and whole grains are super! But I am forever curious in the kitchen and have just begun experimenting with a few “super foods”. This book would totally help. Awesome give away Gena!

  207. My opinion on superfoods? I was always a little iffy because I never knew who decided what classified as a superfood but I love the idea! Thanks for this giveaway!

  208. My philosophy on superfoods is that if I like them, that is great because I can get even more great nutrition out of my food. However, I am not going to force myself to eat anything deemmed a “superfood” if I don’t like it.

  209. While, like you Gena, I don’t particularly buy the claims of raw foodists about superfoods, I’m always curious to try out new flavors and foods that fit in a healthy lifestyle. It appears that Julie uses superfoods to enhance the flavor of other whole foods and making them really special.

  210. the payoff is so immediate with superfoods, what’s not to love? personally i love the energy boost most 🙂

  211. I love the idea of super foods, but are concerned when I see how expensive a great deal of the products are. I would hate for people who cannot afford such products to feel discouraged, when in fact any kind of plant based, whole foods are super!

  212. I use superfoods because I believe in the power of belief, and superfoods make me feel like a alchemist in my kitchen, cooking up sorcery and enchantment. Basically, I am a huge fan of the placebo affect and I have a LOT of fun, so why not? =D

  213. I’ve never tried maca, mesquite, or mulberries…but I would be very interested to learn more about superfoods 🙂

  214. I don’t think that superfoods give us the power to extend our lives without considering the rest of our lifestyle-but what’s not to love about trying an exciting and exotic ingredient? I’m all for enjoying new foods!

  215. superfoods to me are superfuel! leave you feeling like your whole being is powered up! I consider broccoli, spinach, blueberries and beets to be my local super staples:)

  216. I love superfoods, love the clean but fulfilling feeling your body receives from them. (I also liked both pages on FB and tweeted – hope to win!)

  217. I love the idea of using superfoods to add variety to eating habits which are already focused on getting the best nutrition possible. Superfoods are an exciting way to add new flavors and switch up ingredients in a run-of-the-mill recipe.

  218. I’d love to learn a lot more about superfoods and how they can help me live a healthier life! Anything like this about nutrition is so exciting to me! 🙂

  219. i like the taste of superfoods, but i’m not sure if they give me anything my regular vegan diet doesn’t provide. still tasty though!

  220. I have mixed feelings about “superfoods”. I think most raw fruit and veggies are “super” due to their nutrition content and how I feel when I eat them! In my opinion, chia seeds and spirulina powder are essential “superfoods.” However, I would love to learn more!