Redefining Clean: Plant-Based Cleaning Soap from Branch Basics

Branch Basics Collage

It’s January, the season of squeaky clean resolutions. I’m not a fan of resolutions that involve detoxing or dieting or bikini body anything, but I am a big sucker for a clean home. In the last few days, I’ve had numerous urges to organize my apartment, to donate clothing, to finally put this or that up on eBay.

Whether or not I’ll follow through with those things is anyone’s guess, but house cleaning is a given. Fortunately, my cleaning routine has been given a fresh face in the last few weeks, thanks to Branch Basics and its incredible line of natural, plant-based cleaning products.

Growing up and in my early twenties, I never gave much thought to the household cleaners I used or what was in them. Like most people, I bought whatever seemed powerful and effective and made promises of disinfecting everything in sight. After I went vegan, I learned to be more conscious of my cleaning products, because I was scanning items for animal by-products or animal testing. I’ve tried a lot of so-called “eco friendly” household cleaners; some of them have been fine, others not-so-great. Branch Basics is the simplest, most effective, and most gentle product I’ve tested to date, and it’s also one of the coolest companies I’ve come across.


Branch Basics was co-founded by three passionate women: Marilee Nelson, her niece, Alison Evans, and Alison’s best friend, Kelly Love.

Marilee was already a longtime advocate of clean, natural living. At a young age, she’d had a chronic kidney disorder, which left her facing dialysis and a kidney transplant. Lifestyle changes and healthful nutrition helped her to avoid those interventions. Years later, her ten-year-old son, Douglas, experienced symptoms of chemical sensitivity. Marilee deepened her knowledge of chemical exposure and pesticides, and helped her son to recovery (he’s now a Naval Aviation Intelligence Officer, a father of two, and symptom free).

When Marilee’s niece, Allison, started experiencing motor function loss and other mysterious symptoms as a college student, Marilee guided her through lifestyle and dietary changes–including avoidance of commercial household cleaners–that helped her to experience full healing. The experience had a tremendous impact, and Allison has dedicated her life to educating others about non-synthetic cleaners. Allison’s best friend, Kelly, was inspired by her story and efforts, and she joined forces with Allison to help share the benefits of healthy living.

I love that this brand grows out of the shared passion of three women, and I love that their own healing stories inspired it. Branch Basics reflects the values and that Marilee, Allison, and Kelly have embraced in their own lives.


Branch Basics cleaning soap concentrate is a safe, all purpose, 100% plant-based formula designed to replace virtually every other cleaning product in one’s home. You dilute the soap with water, and the plant enzymes get to work. They tackle dirt, dust, grease, grime, and residues from other household cleansers. The cleaning soap doesn’t have to be kept out of the reach of children, and it’s not harmful to lungs, eyes, or skin. It can even be ingested! The soap is made of food-grade, vegan ingredients. Check out the formula:

Purified water, fatty acids, coconut oil, minerals and enzymes derived from edible and seed-bearing plants.

The fatty acids and enzymes are all vegan–they come from edible, leafy green and seed-bearing plants!


Here are some other highlights of the soap:


Branch Basics can replace all cleaning products in the home. It cleans countertops, dirty laundry, showers, floors, stains, and even ovens.


The average cost of 32 oz “green” cleaners – many of which still contain chemicals – is $6.18 (or $0.20 per ounce) and their uses are very specific. A gallon of Branch Basics soap makes 24 all-purpose spray bottles (32 oz), costing $3.48 each, or $0.11 per ounce.


Branch Basic’s plant enzymes penetrate oil and proteins effectively, and the product washes them away as soluble components. This enzymatic action allows Branch Basics to outperform many of the toxic solvents, detergents, and cleaning products it replaces.

Environmentally Friendly

The biodegradable formula uses purified water, and the plastic bottles it arrives in are reusable and BPA free. The product is non-GMO, too.


Branch Basics soap is free of dyes, sulfates (like SLS), foaming agents, colorants, solvents, preservatives, petroleum-based fragrances and other synthetic ingredients. It’s also designed for people with chemical sensitivities and compromised immune systems, so it’s 100% free of common food allergens (gluten, wheat, soy, dairy, corn, and tree nuts).

Pretty cool, right?

All of this information is impressive, but for me, the real test of the Branch Basics product was a few weeks of using it at home. As you can imagine, I work my way through a lot of splattered countertops and dirty dishes each week. I am happy to say that Branch Basics was an amazingly effective way to get everything clean. At first, I assumed I’d have to use a 1:2 dilution of soap to water (suggested for really tough grease), but the 1:5 dilution, which is the general suggestion, worked beautifully. I guess there is something to those enzymes!

Using Branch Basics is easy. You add 1 part cleaner (I usually used 1/4 cup) to a bowl (use something big enough to dip your sponge into):


Next, add your 5 parts water (for me, usually 1 1/4 cups–and yes, you can use kitchen measuring tools, because the product is safe!)


Mix it all together:


And then scrub your countertop or surface (or your dishes, or oven, or floors, or whatever!):

PicMonkey Collage

(Thanks to Steven for playing photographer while I cleaned!)

Using Branch Basics has been a great experience on a couple of fronts. First, it’s a useful, effective, versatile cleaner, which is a win in and of itself. It’s also not stinky, and it doesn’t irritate my (uber sensitive) skin, which is also appreciated. Mostly, though, using Branch Basics has compelled me to think harder about my whole home environment and its impact on my health. In the last few years, as some of you know, my previously mild allergies went from occasionally bothersome to chronic and fierce. I assumed they were purely seasonal, until I finally saw an allergist and learned that many of them are actually indoor allergies (dust, roaches, and so on — which explains why my symptoms didn’t usually “track” with those of people I know who are allergic to pollen and ragweed).

Since that experience, I’ve been more careful about dust and air quality, but I’m becoming more conscious of my home space overall, and a lot more determined to keep it safe for me and for Steven. (As an aside, the EPA has stated that indoor air can be between 1-2 and 100 times more polluted than outdoor air.) Using non-irritating, non-allergenic cleaning products is a part of that effort, and I’m happy to have it start and end with Branch Basics. I’d never have guessed that a product so simple could work so well, but it really does.

The folks at Branch Basics and I would love to give my readers a chance to peruse their products and check them out at a discount of 20%! If you buy anything from the Branch Basics website in the next week–including the large starter kit (concentrate, spray bottles, and hand foamer, an awesome value) or a single container of the gallon concentrateyou’ll get a 20% discount with the coupon code of CR20.


To take advantage of this opportunity, simply enter the code CR20 at checkout anytime within the next week (now till 1/16). Start this new year off on the right foot with a clean, safe, and healthy home!

I’ll be back later tomorrow with a new cookbook review. Till then, friends.


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  1. It is great to learn more about the cleaning products of Branch Basics. I heard great stuff about these products and I am very curious to try them. I am very happy that there are more and more wonderful organic cleaners available on the market. Thank you for the wonderful post!

  2. I placed an order yesterday. I order the med deal 82.00 I saw suppose to get a twenty five discount for first order code pure 25 order number is 231502. When I ck out the price was 82.00 no discount . I have call 2times . It’s always they will call back .not yet have they call me . This is very up setting for me . I would like to talk to a live person sandra turner

  3. I’ve been looking for a cruelty free cleaner that actually WORKS for quite a while now, so thank you very much for this review! I have allergies and possibly asthma, so harsh chemicals make me cough and cough and are difficult for me to use. I’ll have to check these out!

    • Hannah, you have come to the right place, then! Not only is Branch Basics safe enough to ingest and doesn’t harm aquatic life (you can literally clean a fish tank with it!), but it really does work, sometimes better than its conventional (and toxic!) counterparts. So honored and glad Gena uses, loves, and is telling people about it! 🙂

  4. I am in love with Branch Basics! I just bought my second gallon bottle now that I also use it for my family of 5’s laundry detergent, and I am obsessed. I scented each different concentration with a different essential oil, so I know what I’m cleaning with each. Peppermint is for hands, face, and dishes; orange is for all-purpose, eucalyptus is for streak-free, tee tree is for full concentrate for stains. I also ordered extra bottles, so my house cleaners can have extras to use throughout the house. Now I just need an all natural wood cleaner for my wood floors and table…

    • Anne-Michelle!! I’m so so happy to see your comment and hear that you love using Branch Basics…that means the world to us! Isn’t is just amazing?! You can also use it as a natural wood cleaner for your floors and table, the only stipulation is to try it first in an inconspicuous area and to use a VERY LITTLE amount of concentrate, about a 1:30 dilution, so that it doesn’t strip the stain. It’s an AMAZING wood cleaner! Let me know if you have any more questions and thanks for taking the time to share your experience. I’d love to add this to the testimonials on our website, if that’s okay with you?? Happy new year! 🙂

  5. I’ve wanted to transition to natural, plant-based cleaning products for a while, so this is perfect timing. Thank you for the review and discount code! I placed an order and am excited to see how the all-purpose cleaner works in my household.

  6. Thanks, for this great information and introduction to Branch Basics, Gena. I checked out their web-site and I’ll definitely place an order.

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