The 30 Day Vegan Challenge
October 7, 2011

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“Role model” is not an expression I throw around lightly. In a nutrition community full of self-proclaimed “gurus,” I tend to believe that we’re each the best judge of what does and doesn’t work for our bodies; in a community full of “experts,” I don’t believe that any single book or opinion is the final word on nutrition science. The closest thing I have to “role models” are the men and women—cookbook writers, mostly—who made me fall in love with vegan food, and taught me to live compassionately.

Colleen Patrick-Goudreau is one of those women. The Vegan Table is one of my favorite cookbooks, and in spite of the fact that it is dog-eared, splattered, and generally worn down by my kitchen, I never cease to make and remake its recipes. Colleen’s food is simple, wholesome, and bursting with flavor. Her recipes are designed to satisfy the tastes of omnivores (or new vegans) without sacrificing health or relying upon a pantry full of faux-meats. Her perspective is balanced: healthy and whole foods oriented, but also appreciative of the sweeter indulgences in life (after all, she did write The Joy of Vegan Baking).

Colleen’s power as a figure in our community, however, goes far beyond her talents as a chef. If you know Colleen’s work, it’s probably because you know her famous podcasts, which have inspired countless men and women to take the vegan plunge. Having seen Colleen speak twice now (once at Vida Vegan Con, and once recently at Poplar Springs), I can tell you that she is simply one of the best public speakers around. She’s passionate, yet even-tempered; humorous, but capable of relaying the importance of animal rights issues. Most of all, Colleen exudes confidence and strength. It’s this confidence, and the fact that Colleen (an English lit major) is a superb writer, that make me admire her so deeply. Veganism tends to demand a little confidence building, and no one sets a better example than Colleen.


Colleen’s newest book is the 30-Day Vegan Challenge. When I first received a copy to review, my heart dipped: most “challenges” treat plant based eating like it’s the Zone Diet. This challenge is different. Colleen’s mission is twofold:

  1. To help prove to people that eating and living vegan for 30 days is within reach
  2. To help guide her readers through the challenges and difficulties of being vegan

The word “challenge” was chosen with more care than I initially realized. This is one of the first books that openly addresses the fact that veganism can be hard. There’s nothing more discouraging for new vegans than the slew of books that insist that veganism is “so much easier” than you’d think. Yes, for some people, veganism is surprisingly doable, and I was one of those lucky people. But I hadn’t eaten red meat in a long time, and I didn’t like cheese. For most people, the vegan transition is actually pretty tough, full of speed bumps, backsliding, and little mini-battles with cravings for old favorites.

These difficulties don’t mean that veganism isn’t worth it. It is unbelievably, amazingly worth it. It’s just like most worthwhile things in that it’s not a piece of cake. The best way of dealing with the challenges of a vegan lifestyle is to talk about them openly, so that we can deal with them efficiently; this is exactly where Colleen shines. From dining out to talking to family and friends about your lifestyle, Colleen is a fountain of insight and strength. I can’t recommend her words highly enough to anyone who’s facing this major lifestyle change with a little anxiety.

Of course, the book goes beyond all that, into recipes and lifestyle tips and all sorts of brilliant tutorials (“Tofu: It’s Just a Bean”). The book is worth it for the food alone. But recipes are not what makes this book invaluable: the food and practical guidance draws you in, but it’s the wisdom and strength that will keep you referring back, time and time again, as you embrace a compassionate lifestyle. And if you’re an animal lover, you’ll smile at the acknowledgments:

“My hope is that we can learn from the animals what we need to become better people.”

Do you want to take the 30-Day Vegan Challenge? You’re in luck, because I’m giving one lucky CR reader a free copy. To enter, you can do any of the following things; each will count as a separate entry, but you have to leave a comment letting me know you did it!:

  1. Leave me a comment telling me why you’d like to take OR read the 30-Day Vegan Challenge.
  2. Tweet about this giveaway, using the tweet: “@choosingraw is giving away a copy of @patrickgoudreau ‘s 30 DAY CHALLENGE! leave a comment letting me know you did.
  3. Like Colleen on Facebook.
  4. Follow @PatrickGoudreau on Twitter.
  5. Follow me on Twitter.
  6. Check out one of Colleen’s podcasts and tell me what you learned.

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Winner will be announced next Friday. I hate to do this, but US residents only, please—I’ve had some trouble with shipping copies internationally. Good luck, and get typing!!!

Happy Weekend!


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  1. I realize the contest is over for a free book, but I googled “raw vegan challenge” and your page came up and in exploring your website I am affirmed that taking on this lifestyle is going to be the key to changing my life. I am posting this tonight because I seem to have these revelations at night and wake up having lost the feeling/motivation and return to old habits. This is an attempt to hold myself accountable. Putting words out there for view by others will hopefully lead me to sticking with it. I have been a vegetarian since the age of 14 and this past summer has been the first time I seriously considered becoming vegan. I have been researching and watching Youtube videos about raw vegan lifestyle daily since July and this has made a remarkable difference already. Though I have not until now completely committed to this lifestyle, I have been making significant changes gradually and have already noticed a huge difference! I am beyond excited to see what the future holds for me once I begin implementing the lifestyle fully.

    I live in San Diego and work in the hospitality industry. I will soon be resuming classes that are leading me toward obtaining a certification to be a Drug and Alcohol counselor. I am going into this field because there is an often-overlooked/glossed over/misunderstood epidemic of substance addiction that is extremely detrimental to everyone in society in all kinds of ways. Also, addiction has affected me personally. I threw years down the drain being a slave to substances and eating disorders, which were intertwined for me, mutually feeding off each other.

    July 2011 I hit rock bottom and came close to death. I woke up in a hospital with no memory of the incident. I needed to do things differently and had to surrender to the fact that I could not overcome this on my own. The day I left the hospital I got myself into rehab, did some extensive inpatient and outpatient treatment over the next months as well as developing my own fellowship of support in 12-step meetings. However, I relapsed with another substance and it seemed to transfer focus to my eating disorder as I used this substance as an appetite suppressant in addition to the buzz. I’ve felt pretty miserable a great deal of the time, caught in the vicious cycle. In good news though, I began working with a holistic health coach who introduced me to many valuable tools and caused me to open my eyes to just how vitally important my eating habits and attitudes toward food are. And how critical a role my food intake plays in regard to happiness, mental health, spirituality, and overall well-being.

    Slowly but surely over the last three years I have been cleaning up the wreckage of my past and putting in place sometimes small but significant changes toward investing in a healthy “me. I have implemented many small changes and seen great results. I suppose I held back though on committing entirely, as I went on vacation and indulged in dairy. Now though, I feel this is it, I am ready to do this, start putting into practice what I’ve been learning about, and reaping the results. I look forward to connecting with others in some sort of online community and seeing others’ transformations and supporting and inspiring one another. This is probably not the platform but I needed to put something down tonight while viewing your page. I would welcome any suggestions for online communities of support. My work recently cut my hours so I am struggling financially just to make ends meet, but I will mention your book to my family/friends as a much-desired Christmas gift. I do much better at starting something new when I have a guide and your book appears to be just the thing I could benefit from. I will let you know how my transformation goes. I am so looking forward to experiencing the gifts of this lifestyle. Thank you for reading.


  2. Ok have left comment about why I want to be vegan and “liked” Colleen on facebook. Sorry dont know how to do the other entries like twitter so these are my two entries. Thanks for doing this.

  3. Hi I am leaving a comment thinking about the book. I am having so much trouble getting back to being vegan. I was vegetarian for 20 years and vegan for two of those. I never thought I would go back to meat and still can not believe I did. I think meat and dairy are addictions. I attribute my backsliding to strong medications that truly clouded my mind. I am now getting off of those medications and with my mind clearing up want to be vegan again. I also think that it will help me with the difficulty of detoxing off of meds.

  4. I am really all for veganism and I’ve tried but unfortunately never managed to become vegan. I have been a vegetarian for 7 years and mostly had no problems with that but veganism is bit trickier for me. I suppose it’s mainly because I find it really hard not to eat cheese…
    However, I would really like to give it a try again and be vegan for at least 30 days :).
    I also liked Colleen on Facebook.

  5. I just liked your facebook page! I am very intrigued by the vegan diet due to my intolerance of all things dairy. I’ve already been following vegetarian diet for the past three years, and would like to see if I am capable of going vegan altogether. As a full time student, and full time employee, I need a little more guidance on the “correct,” and healthy approach to such a lifestyle, and support that it is possible to do so, even with a busy lifestyle.

  6. Thanks for turning me on to those podcasts! I listened to the one about talking to hunters because I work with a man who likes to go hunting and I wanted to hear her take on how to deal with people who differ from you on such a basic level. I liked her mantra and how she talked about staying friendly and open. I naturally tend to get angry and I always have to remind myself to stay approachable when dealing with people who behave in ways that I find appalling.

  7. I’m glad she chose the word Challenge in the title, because you are right, it is hard to change all our in-grained habits. Especially when you are 63 and have always had meat or eggs at every meal. My husband thinks it is ridiculous to even think about a meal without meat, but he will eat whatever I put in front of him, so I’m trying to make vegan or vegetarian meals interesting. Not that easy when it means changing so much!! I will follow Colleen on Facebook and keep learning! Thanks

  8. I’ve tried the challenge before and didn’t make it very far, would love to try again with the help of this book!

  9. I would like to read the book because although I’ve found the transition to Veganism relatively easy, I would like to read it for information on how I can help others transition to a more plant-based diet, even if it means one vegan dinner a week. I’m in a rare position in my life where I am able to influence others through my dietary choices, and I want to use that to the utmost advantage.

  10. I’d love to take the 30 day Vegan challenge because I’ve been toying with the idea of going Vegan…and this would really help 🙂

  11. I would love love love to own this book!! I recently got colleen’s “vegan daily companion” and I absolutely love her genuine compassion and enthusiasm for animal rights. I definitely view colleen as one of my role models and would love the opportunity to own more of her enlightening works. 🙂

  12. I’d love to read this book–my vegan challenge started in september…it’s been 1.5 months already and I’m not stopping! The China Study did it for me.

  13. Hey, what great timing for an introduction to this book!
    I’ve been a vegetarian for the past 18 years and over the past 6 months or so I’ve been unconciously lean toward a vegan diet, just because it felt right for my body. When I realized this, I also started thinking about the ethics behind the lifestyle and decided to make a purposeful switch in fully transitioning to a vegan diet.
    In the switch from summer to fall, I’ve found myself a little uninspired since the meals that I relied on are now largely out of season. This challenge looks like just the spark to keep me on track and to keep me learning.

  14. I would like to read the 30 day vegan challenge because I think that living a vegan life is something I might want to try doing.

  15. I’d like to take the challenge because I’m about 95% vegan, but I always think up excuse after excuse as to why I can’t bump it up to 100%. This might just be the ammo I need!

  16. I would love to read the 30 day vegan challenge! In transitioning to a plant-based diet over the past year, I have accrued some great recipes and cooking skills, but am always looking for more!


  17. I’m not a vegan but I’d love to take the 30 day vegan challenge. I’d love to try to go vegan but I need to substitute certain foods to honestly be successful. I’m sure this book would be helpful 🙂

  18. My husband and are having a really hard time implementing raw eating into our lifestyle. After extensively reading about and watching documentaries on Max Gerson’s work as well as being extremely and newly interested in living wholly and compassionately every day we want to become vegan. Unfortunately it is indeed difficult. We would love the chance to have help on our journey-Colleen’s book seems like the perfect guide to start our challenge off right.

  19. I have *finally* officially taken the vegan (from vegetarian… cheese was a problem) leap, so I’m eager to read as many new vegan books as possible!

  20. i have been mostly vegan for years and now i’m moving into adding more raw foods to my diet and cutting out all remaining animal products. at the same time, i’m hoping to encourage my family and friends to steer in this direction as well — for their health and general happiness. having a wealth of recipes to test out and share will hopefully encourage me in my own journey towards improved health as well as inspire others that i share my food creations with. thanks for your blog…its provided me so much information and inspiration!

  21. I eat a mostly-vegetarian, sometimes almost-vegan diet, but I still find myself _really_ wanting cheese sometimes. A challenge is just what I need to see if I can move past the desire to let my best intentions slide.

  22. I’d like to read the 30 day challenge to find ways to cope with introducing veganism to my carnivorous family. My vegetarianism has only subtly influenced them, and I need all the help I can get in having the household eat less animal products.

  23. I would love to read the Vegan challenge because I want to be a more concious and healthier eater. I am 36 weeks pregnant and just recently started to eat a better diet for my baby and myself. I would love to have a guied that will help me continue my journey into eating a vegan diet and also a raw diet. 🙂

  24. I’d like to read her new book and take the challenge. Half or more of my meals are vegan already and I’d like to take it to the next level.

  25. Although I am not vegetarian or vegan, I eat a predominantly plant based diet. I have very bad sinus and allergy problems and I know that I would benefit from removing dairy from my diet. Maybe this book could help me take the leap.

  26. I listened to “Finding Abundance While Traveling” and it was a lot of what I already know. Plan ahead, don’t get too hungry etc.

    However, she made an interesting point that I had never really thought about before. And that was comparing the way we feed our children, and how we would never take them off a schedule or leave the house with out their snacks. We know what happens when their blood sugar gets low. And yet somewhere along the way, as adults, we don’t make regular eating a priority. We often don’t associate our mood swings with lack of food, but it’s the same for us as it is for our children.

    I like that she incorporated this message into a podcast about travel. However, I’m getting more out of it in terms of my regular everyday life. I’m not very good about sticking to an eating routine, and I think I might give it a try now.

  27. I would love to take the 30 day vegan challenge, and have been eyeing this book! I’ve been vegetarian for 8 years, and ethically want to be vegan, but I’m having some trouble with “lapses” on dairy. I definitely need some tips and motivation to see me through.

  28. I’d actually love to win a copy of The 30 Day Vegan Challenge to give to my mother. She has been trying to live a more compassionate lifestyle since I became vegan and I think this book would be a great resource for her.

  29. I would love to have a copy of this book to give to a friend who has just become vegan. This book seems to be the one stop shop for all the things you’d want a new vegan to know – health, ethics, and the wonderfully warm writing style of Colleen. Also, the recipes!

  30. I’ve been wanting to try out a vegan lifestyle!! I’ve been following your blog since forever, but I’ve never quite gotten up the courage to go full-vegan. I’m one of those constant back-sliding types 🙂 Maybe this book will give me the motivation to keep going with it

  31. I already follow you on twitter… love it! Also, I have a diabetic husband and am planning on a 3-4 week vegan challenge beginning in January for his health. This would be a great help for us in the process. Thanks a bunch!

  32. I would love to take the challenge. I try to incorporate at least one vegan meal a day into my diet. I’d love to do more and this book would help me do that!

  33. I am looking for the perfect vegan intro book to give out as Holiday gifts to family and friends this year and would love to read through it and try some recipes myself first. I would eventually pass this copy on, assuming I am able to part with it!

  34. I’m in an MS program, studying to become an RD. I’ll admit that I’m unlikely to go vegan myself, but I do want to get familiar with tasty ways to eat vegan, since I’m sure to be working with clients who do or want to. Colleen’s book looks like a great resource for that.

  35. I would love to get this book, so that I can get my vegan diet on track again. Plus this book would help show that this type of lifestyle is good and not harmful when done right.

  36. this comment is my entry. i would love the book to use it as a resource to at the very least incorporate more vegan meals, if not try to eat vegan for 30 days. and i’m not normally a ‘challenge’ gal, but your review & description of her approach has me completely intrigued!

  37. Hello Gena,

    The reason I would love to win this contest and have a copy of the 30 – Day Challenge is to offer it to our small (portable) community library.

    There is very little information in this small rural community I now call mine. I am one of three vegans (a friend & her daughter make up the other 2) and it would be wonderful to see that number grow.

    This small but most valuable library is one of our greatest tools for helping people grow and make changes in their life’s. The 30-Day Vegan Challenge would be a fantastic tool to offer in their growth and understanding of what it means to be Vegan.

    Thank you for all the work you do.

    one of your grateful readers,
    jeanaann barnaby
    Gilmour ON

  38. I would love to read the book and incorporate many of the principles into my lifestyle. I have been trying to transition into a lifestyle with less animal products in it but being a mom and wife to some true meat and cheese lovers incorporating the principles into my life has been very difficult and I often find myself sliding. Having a plan to follow as well as some guidance on the challenges that I will (do) face on trying to put the principles into action would be very helpful for me. I am not going to be a strict Vegan at this point in my life but I do want to life a much cleaner, healthier, thoughtful lifestyle than I do currently and this could be just the little kicker I need to finally put it into action.

  39. Hi Gena! This is an awesome giveaway – I’ve been curious about veganism for a while now, but I’ve been hesitant to give it a try because I have an allergy to tree nuts and peanuts, and many vegan recipes call for nuts. But the 30-Day Vegan Challenge sounds like the perfect way to dive in head-first and make adaptations when needed. 30 days is the perfect length to try something new and see if it works for your lifestyle. Would love to take this challenge! Also tweeted you from @finishurbroc, followed Colleen on Twitter, and liked her on Facebook! 🙂

  40. I woud love to read the book because although I have a lot of knowledge about veganism, I’m always interested to learn more!

  41. I have been a vegetarian for 10 years but have never made the switch to completely vegan. I would love to try to do that with the help of this cookbook!

  42. After owning and loving The Vegan Table, I can’t believe I never thought to look for her on FB before. I “like” her on Facebook now!

  43. I have gone back and forth between a vegan and vegetarian diet over the past year, and have never felt better. However, after an out of state move and the stress of adjusting to a new home over the summer, I have lost focus on the importance of a plant based diet. I would love this book and to take the 30-day challenge in order to get back on track.

  44. I’ve been vegan for a while now, but I’m still trying to learn how to get my act together and not live off of carbs. I’d be interest in reading this book and trying out some of the recipes, and then lending it to family members who are not vegan.

  45. Afte watching the food doc, Forks over Knives, I am eager to try a 30 Day Vegan Challenge. I choose preventative healthcare rather than fixing problems with medication.

  46. I love Colleen’s podcasts and have learned so much! The one on colors in regard to food/animals was enlightening (i.e. the tidbit about lobster never being red in the natural world, only after cooked, yet red is the stereotypical color in cartoons, etc.) and also the one on sheep…just learning the history of how sheep are handled and the details of the sheering process and more was interesting and moving.

  47. I’ve admired Colleen’s work for years and would love to proudly display this book in our vegan cafe, for visitors to read (cafe guests sometimes stay a while).

  48. Lastly, I would love to do a 30 day vegan challenge. I was recently diagnosed with PCOS, and apparently veganism can help to ease, or even cure the symptoms. I just don’t know where to start!

  49. I would like to try a 30 day challenge. I went vegetarian, then went back to eating meat until I realized I really didn’t need it. I am vegetarian now but would like to become vegan without it being detrimental to my running. And part of me thinks It’s so hard to do!

  50. I’ve been wanting to try a 30 day vegan challenge of my own for quite some time, but just never found a good guide to do it. This would be perfect! I really want to become a vegan, but I’m having the hardest time transitioning. I think a solid 30 days would help me finally commit to becoming vegan.

  51. perfect timing…after a summer of company, wine , cheese and party food, i am ready for a vegan kick start….help please

  52. I would love to read this book and take the challenge- I have repeatedly tried to go vegan in the past but have been unable to last more than a few days. I know that however I am going about it is wrong, but I think I need more clear directions or just more assistance on how to get enough protein and how to generally get past the detox stage.

  53. I would love to try this challenge. I am already a vegan, but there is so much I still have to learn. I’m also in a bit of a food rut and could use some inspiration–and we could all use a reminder of why veganism matters! Great giveaway.

  54. I listened to her podcast about cashew cream which is used so much in vegan cooking…can’t wait to try it out!

  55. I would love to give this book to my mom who has been vegetarian for over 2 years but hasn’t been able to fully commit to veganism…this might be just what she needs! Thank you for the giveaway! 🙂

  56. I’d love to give this one a read. I’ve been following you and Matt (NoMeatAthlete), and trying to enhance my running with a vegan diet. It hasn’t been easy. However, I am coming around and would definitely benefit from specific guidance.

    Good to have a few more vegans in my twitter feed. 🙂

  57. The majority of my family is overweight with heart problems and I’m the only vegan (besides my second cousin whom I’ve never met), and my mother follows a meat-based diet that allows very little room for carbs. She won’t listen to me that the reason her blood pressure is so high is because she eats so much meat and cheese, so I really think that this book will help open her eyes to how healthy it can be and how compassionate it is for the animals. I think that it might help her to go more plant-based for the animals and her health 🙂 But I don’t want to be pushy about it.

  58. Your posts never fail to inspire! As a big fan of Colleen’s work, I would absolutely love to read this book in hopes to challenge my feelings about food and compassion. It also seems like it would be a great book to pass on to others once I am done!

  59. Hi Gena!
    I just tweeted your giveaway (@motionislife). While I have been vegan for more than 2 years, many of colleagues and patients have recently expressed interest in a plant-based diet, including my husband who is currently thinking about trying a vegan diet after 4 years of marriage! I would love to read this book and add it to my personal library to help others in my life explore the benefits of a vegan lifestyle!

  60. work has been a little hectic and i’ve allowed myself to eat foods that don’t make me feel as good as a healthy vegan diet. so, i would love to use the 30 day challenge to get myself back on track, so i am at my peak to handle what comes my way. – thanks!

  61. I’d love to win this book as it would help me get my three teenagers and one husband on the vegan bandwagon!

  62. I have been moving towards “veganism” since March. I have been mostly successful – meaning I can do it when on my own but socially it is challenging. I am always looking to improve and would love to read this book to learn more.

  63. I would love to read this book so I can finally commit to this way of eating. I have several food allergies so I am already avoiding dairy and eggs, but it has been very hard trying to cut our other animal products. The longest I have done it is two weeks and I always seem to give in! I’m sure this book would give me the understanding that would push me on the right track. I started following Colleen on FB, and really enjoyed her sea vegetables and egg replacer podcasts.

  64. Gena,

    I’ve been a vegetarian since I was 18 (am 50 years old now) and have been reading about veganism (including your blog daily) for about a year. That information, along with movies like Forks Over Knives have led me to the sure belief that becoming a vegan is truly something I must do for my health and for the health of the planet. But (and there is usually a but, right?) old habits die hard (namely Greek yogurt) and I’m hoping that Colleen’s book would help me take that final step.
    Thanks so much for your blog. You have added to my life immeasurably.


  65. You wouldn’t believe how awful the knives I have in my apartment are. Every time I cut a carrot it flies across the room because I’m practically going Mortal Kombat on it. I never want to buy a big knife because I’m never cooking meat, but Colleen’s knife demonstration shows me that I probably should get one if I don’t want to hurt myself, haha.

  66. I read your blog all the time and I am on a self proclaimed “mostly vegan” diet. The reason why I haven’t gone vegan are the challenges I face with my busy schedule. My sister is going through some hard times right now battling an eating disorder and I would love to share this book with her when she gets out of rehab. I would love to do the 30 day challenge with her so we can find some way to bond over food again.

  67. Hi! I would love to read this book. I have two of her other books and they are terrific. She is an inspiration.

  68. I have heard so many good things about this writer and this book that I very much want to read it. I would like to see how she helps ease the reader into cooking and eating foods that might be completely foreign and unappetizing to them.

  69. I forgot to mention that I followed both you and Colleen on twitter (I’m “reneedanie”) and liked Colleen’s facebook page.

  70. Gena, I would love to get a copy of this book. This would be a great tool to learn more about a vegan lifestyle. I am transitioning to a vegetarian diet and would love to go vegan someday.

  71. I would love to read and take the 30 day challenge because my mother died at age 58, her mother died at an earlier age. I am a 42 year old diabetic. Six months ago I was on every medication possible. I finally said enough is enough, I am taking my body back…so I went through a local (food and mondern medication) detox program and started to eat a plant based vegetarian diet. I feel better now than I did in my early 20’s. I haven’t been on any medications in over six months and my blood sugars are within normal range. I am ready to take the next step and learn everything I can to finally complete my journey and live a vegan lifestyle.

  72. I would love to win this book because I’ve been leaning into veganism for a year or so. I have been a vegetarian for over a decade but thought I could never give up cheese or greek yogurt. Yet the more recipes I make and enjoy, the more vegan blogs and cookbooks I read, the more I fall in love with the lifestyle. It would be wonderful to have a challenge like this for encouragement and support when the going gets tough.

  73. I definitely fall into the category of people who really want to be vegan but also find it really hard. Vegetarianism and veganism have always been about the animals for me; good health is a bonus. That’s why it’s so frustrating to me that I have a hard time sticking to veganism – I feel terrible because I so deeply care about the suffering of the animals – but then I go and eat their by-products. I don’t understand why I don’t have the willpower to not eat them when I feel so strongly about not wanting to exploit them. I continue to feel deeply conflicted about it and wish that it were as easy for me as it seems to be for other people. I so envy people like you and Colleen Patrick-Goudreau and wish I could be like you. I haven’t stopped trying yet, so I am hoping that one day I will get there. I have definitely made progress over the past few years (I have been trying to go completely vegan for about 4-5 years) so my hope is that I will continue to make progress and will one day get there. I have lost a lot of confidence in saying no to non-vegan food around family and friends (usually desserts) because they have seen me flip-flop back and forth and no longer take me as seriously. I feel terrible about not being a very good example of veganism to others – I worry that I am making it look harder than it might be for others and am further harming animals. I could definitely use a confidence boost and continued encouragement on the path I’m on. I actually have this book on my Amazon wish list, and have been meaning to read it since it came out, but then I moved temporarily to Australia and books are really expensive here so I decided to wait until I get back to California to order it (this December). I do have a US address still though, so it wouldn’t be an international order. I actually shared this feeling with Colleen a long time ago (though with the thousands of emails she gets I doubt she remembers it) and am really excited that she addresses this issue in a book. I am so glad she is addressing an issue that is little talked about and I truly believe that this book may help me move to 100% veganism because I found her podcast incredibly inspiring and believe her book will probably be the same. I’m crossing my fingers!

  74. I’d love to win a copy because I think it will give me the momentum I need to kick dairy and go fully vegan. 🙂

  75. Just listened to “What’s Wrong With Eating Eggs” and learned that 1 hen for every person in this country is spending its life making eggs…in a dark cramped cage :/

  76. I became a vegetarian after I gave up meat for Lent one year because I though it sounded like a fun challenge, only to start reading about why some people are veg and decide I never wanted to go back. I don’t know if I’ll go vegan, but I would love the challenge and would like to be less dependent on dairy products!

  77. Hi Gena, I went to the library this morning to pick up “The 30 Day Vegan Challenge”, but the copy was already checked out. Then I came home and saw your post-what a coincidence! I recently watched “Forks Over Knives”, and am thinking about taking the plunge into veganism from my current omnivorism. It seems like it will only result in positivity. Yet I struggle with explaining this lifestyle choice to my friends and family, all very opinionated meat eaters. I hope Colleen’s book can teach me how to put up a fight for veganism, and give me the confidence to stick to it myself. Thanks for the post!

  78. I would like to read the 30 day vegan challenge because I am always up for a good read and education is key! I am already vegan, but that doesn’t mean I won’t learn anything. Also, knowledge is power and I think my knowledge from this book could help other people.

    (The anonymous person is me. I have no idea why it did not post with my name!)

  79. I would like to read the 30 day vegan challenge because I am always up for a good read and education is key! I am already vegan, but that doesn’t mean I won’t learn anything. Also, knowledge is power and I think my knowledge from this book could help other people.

  80. I have been a vegetarian for 8 years, and want to transition into veganism and a more raw diet after studying abroad in Latin America for the past months. Processed flour and white cheeses at every single meal have wreaked havoc on my digestive system and body, and since I have always aspired to a vegan diet I feel like this is the perfect time to make a change and get healthier!

  81. I had the pleasure of hearing Colleen Patrick-Goudreau speak at Vida Vegan Con, and I would love to have a copy of her book! I am already vegan, but I found her incredibly inspiring. I would want to read it myself and then lend it out to those who were interested in veganism. Compassion begets change.

  82. I’d love to read Colleen’s new book! I’m always looking for new recipes and love a good challenge!

  83. I have been trying to become full vegan for years. I live with a family divided – my husband and son love meat and rice, my daughter and I are vegetarian and my youngest daughter flits back and forth between. I make 2 meals a night and that can be a struggle but I have been doing it for 4 years now. I really want to go vegan and have some great cookbooks but can’t seem to stick with it. I always seem to fall off the wagon at some point. I also have gained 20 pounds since I have become vegetarian – I think it’s because I like what I’m cooking more 🙂 but I need to lose the weight without sacrificing flavor. I love to cook and I love to eat great healthy food. I do not eat any junk food or processed food or any sugar. I think I’m on the right track but need the guidance to stay on the vegan track, lose some weight and be able to justify my choice when questioned. If you think this book will help me please pick me!

  84. What a great podcast about cashew cream! It’s something I’ve struggled to make (without a hi-speed blender).

  85. I would love to both read and take the 30 day vegan challenge! I already eat a fairly plant-based diet, but would like to challenge myself to go beyond and cut all animal products (at least for a time) to have confidence that I can do it with ease.

  86. I’ve been a vegetarian for over 10 years and recently, due to digestive issues, I’ve given up almost all dairy products. I’ve been flirting with veganism for quite some time and I think this book would be a great way for me to finally make that transition!

  87. I would love to give this book to my parents as a gift! They sometimes talk about going veg but I think that they need a little bit more information! This books seems like a gentle, fun, and non-preachy first look at veganism that I think they would enjoy.

  88. I am in the “interested in veganism” phase, but I feel like I am not ready to make a complete, life decision yet. I want to fully know and understand not only the decision I am making, but my personal reasons for doing so. I would love to read this book and do the 30 day challenge with my eyes wide open to the pros and cons. After that, I can evaluate and see what I really feel is the right decision for me. I would love to win, but after commenting here, I might just check out the book anyway. Thank you for your inspiration and honesty, Gena.

  89. I’d love to read the 30 Day Vegan Challenge because in social settings I don’t always ‘speak my truth’ and sometimes feel like I’m a pain for everyone to deal with. I’ve listened to her podcasts on this issue, and read blog posts, but I would love to have a reference to look at whenever I need to.

  90. I absolutely LOVE her podcasts, and as a former self proclaimed vegetarian who “couldn’t live without cheese” I began listening only to get more info about vegetarian meal options. Well, after listening to “Life After Cheese” and dozens of other podcasts I left behind the cheese and am OK with it 🙂

  91. I would welcome the advice and approach of the Vegan Challenge- as I am finding it challenging but really want to succeed.

  92. Colleen’s my favorite vegan cookbook author too, and hers are the books I always recommend to vegan curious friends. They have all the elements of the perfect cookbook in my mind as she educates on the unique health properties of the star ingredients (she does this especially well in Color Me Vegan) while sharing truly original, inspired recipes!

    Given my long-time adoration for Colleen, I’ve been coveting this particular book since it’s late summer release. Thank you for the opportunity to win a copy, Gena!

  93. I think being vegan is a challenge, especially when you are in a family with small kids. I would love to learn about good vegan food for kids! We would love to be healthier, with the flu season coming up 😀

  94. I’d like to try it because I’ve wanted to go vegan again for a while and have finally started to feel like it’s time to stop putting it off.

  95. I would love to have a copy of this book. I am going through some vegan challenges at the moment and I could use any help I can get : ) I have the Vegan Table and I agree, Colleen’s books are amazing!!

    Thank you. I also “like” Colleen on facebook : )


  96. I’d love to read the book. I’ve been a vegetarian for a decade and have recently started leaning more towards veganism, but I’m reluctant to take the plunge. I do “vegan days” or “vegan till dinner” — maybe this book would push me towards “vegan for 30 days!”

  97. I would love to read and take the challenge with the hopes of feeling better. My husband and I eat rather well most days but still leave me feeling blah…i’d love learn from her even if we just try out the lifestyle for a month. Thanks!

  98. i already am vegan, but i would still love the book. new recipes are always great and id like to be able to make more “normal” foods to introduce friends and family to the fabulously tasting cuisine. also, i could glean some tips to encourage and motivate them to change their ways!

  99. I would love the cookbook because I strugle giving up things like goat cheese to eat vegan. Would love more ideas!! 🙂 Would love to pick up the book even if I don’t get chosen. 😉

  100. Hi Gena. This book sounds great. I originally went vegan 4 or 5 because of my food allergies and at the time had developed an eating disorder. So, I didn’t exactly start off on the right foot with veganism. To this day I’m still struggling with my past disorder and my health resulting from it. I fall off track so often out of fatigue and my depression, resulting in relapses when I get upset for making unhealthy choices, and this is why I’m excited to enter the giveaway for this book. I want to get back on track.

  101. After stumbling across Colleen’s podcast when looking in the iTunes store for things to keep me occupied during my workout, I became more and more intrigued with vegetarianism, and then, later, veganism. I began getting into the vegan food blog world and questioning my own ethics regarding food and animal treatment. About two months ago, I became vegan, and Colleen helped lead me to the decision. Her compassionate tone, educated, well-informed take on topics pertaining to health, diet, animal rights, and the practical aspects of being vegan encouraged me that it was absolutely possible to follow a vegan lifestyle. I would love to learn more tips and receive more encouragement from her book; I’m sure in this new book, like in her podcasts, it is in great supply!

  102. i’d love to give this book to my mom, who recently returned from a thich nhat hanh retreat. she keeps hinting at taking the first steps toward going veg and i think this could be the book to give her a good nudge.

  103. I’ve been eating a vegetarian diet for over a year, but would like to take the next step to veganism. I would love a book like this to ease my transition.

  104. I would love to read this book and try the challenge. I’m trying to get my U.S. Marine husband to eat more vegetarian and vegan, and its proving difficult! He loves cookbooks as much as I do, so this would be a big help!

  105. I’d love to read this book–I think it’d be useful in having some succinct and convincing explanations of why I eat the way I do when asked by others.

  106. I’m going through perimenopause, and it is kicking my butt:) I feel miserable and I also have fibromalgia and interstitial cystitis. I need a guide to help me get healthier.

  107. I’m trying to find ways to be vegan while feeding a carnivore … This book would help me!

  108. Gena, I would like to both take the vegan challenge and also read it. I am already leading a vegan lifestyle as far as eating goes but I am still breaking into it as a newbie so taking a challenge and reading more about it would be so helpful and I can share it with my family.

  109. Id love to read about overcoming the challenges. It really can be hard to explain why I eat the way I do, especially when people are looking at me like I’m crazy.

  110. Thanks, Gena! I’d love to read this book and have some good tips to share with family and friends who are interested in the way I eat. Sometimes I forget how to share the very basics. Also, new recipes would be great!

  111. I would love the book, as I’m trying to learn more about vegan foods and am one of the ones that find it to be a bit hard..

  112. I would love this book, but I will get a copy myself eventually. I’d rather the book be given to a non-vegan who may be able to truly benefit from it in the way it was attended.


  113. I’m about to start my own vegan challenge on Monday, and this book sounds like it has all the info I need! I’ve done the vegan thing before (a 21-day kickstart), but I stuck to a very limited diet and would love to learn more. I’ve done all of the above (except the FB thing because I’m not on FB), and I checked out Colleen’s podcasts. What I love most about her podcasts is how educated and informed she is, and how she urges that all of us who start/live a vegan lifestyle get educated so that we can, in turn, educate others, esp. the naysayers.

  114. I plan on going vegan for Lent (I’m a vegetarian right now) and I’d love to have this book to help me through! I think vegan on a college campus may be tough but certainly doable!

  115. I’m so psyched to know about this book and can hardly wait to read it. I like Colleen on fb too. Thanks for sharing about this Gena.

  116. Trying to get my omni spouse to embrace my veganism! Maybe thisvwill help!

    Ditto on all your comments.

  117. I would love to win the 30 day vegan challenge because Colleen is the reason I was brave enough to make the jump from vegetarian to vegan. Her profound wisdom and compassion is apparent in every one of her podcasts. Even though I’ve already technically been taking her vegan “challenge” for the past 10 months, her words are always reassuring that I have made the right choice for my life.

  118. I would like to take and read the 30-Day Vegan Challenge because I want to be healthier, leave a smaller carbon footprint on the environment, and have more energy! As a college student, it is incredibly hard to eat healthily and be healthy, but I think the 30-Day Vegan Challenge will facilitate lifelong changes.

  119. I would love to challenge myself to a 30 day vegan diet. It probably would be easier than I suspect.

  120. I would love to read this book, first and foremost because I’m a fan of The Vegan Table (my family still raves about Colleen’s red velvet cake recipe I made one year), and secondly because I used to find veganism so easy, but lately I’ve been lacking inspiration. Even though I’m not vegan, I still enjoy creating delicious vegan meals occasionally (making one tonight, actually), and I need something to motivate me! Also, my fiancé is a big meat-eater, and I jump at any opportunity to show him how great a meal can be without meat. This book would be wonderful to own!

  121. I would love to read the 30 day vegan cookbook, because I am trying to convert to veganism thorough my cooking. I am only a beginner, so I want to start out with a tasty recipe.

  122. I’ve already been vegan and i’m almost 90% vegan still with the exception of eggs and some cheese! I love new vegan recipe books at any opportunity i can take!

  123. I would love to try the challenge and read the book! I just moved to DC and into an apartment with a lovely vegan roommate. I’ve come close before, but never fully converted. I’d love to make the jump!

  124. After 3.5 yrs as a temporary foster parent I have returned to school, with this New experience, a fresh New me would be a welcomed full circle as I enter a new stage. After all you are only as good as you feel.

  125. I am already vegan, but this would be perfect for my dad, especially while I am at college!

  126. I would love to win the book to give to my friend, who is trying to eat less meat and consume less dairy, but who still doesn’t see veganism as doable.

  127. I would love to read it…I still eat salmon and venison (my husband is a hunter) and I would like to read some of her views;)

  128. my mom asked for this book for christmas! i’d love to be able to give it to her and help her out on her journey to veganism!

  129. Err, I guess that’s her last name. 😛 I also watched a podcast! How to Talk to Hunters, specifically because a few of the students in my English class were discussing hunting the other day and I couldn’t think of a way to involve myself in the conversation without seeming aggressive about my lifestyle. Now I know!

  130. I have been trying to become vegan since May and … it is not going particularly well! I am determined and will succeed, but maybe this would help me succeed faster. You have been one of my great sources of comfort and compassion during this time; maybe she could be another one.

    Thank you so much for your blog,

  131. I’m considering making the transition to veganism (I’m vegetarian but avoid dairy products as much as possible), so would love to have the cookbook to make yummy vegan food 🙂

  132. I would like to have this book because I am curious, have mostly cut out meat (I eat what people serve me, but dont cook meat at home), but I love love love cheese 🙂 SO I guess I would be curious about what she had to say.

    One thing I often wonder–it seems like when you talk about veganism you tie it to “compassionate living”, which I understand from the animal perspective, but lots of other vegan communities that I have observed seem to have lost the “compassion” and just run with “passion”–and it seems to be passion against other human beings who are not “enlightened” (sorry for all the quotation marks). This is mildly disturbing to me and somewhat of a turn off to the whole vegan community. It really isn’t animals vs people, I mean we all share the planet, and ultimately veganism helps not only spare animal cruelty (though honestly I dont know if I am entirely against eating well raised meat) but can help with the problem of feeding our planet with an ever-increasing population. So I guess what I am trying to say is this–is veganism truly a more compassionate choice without the care for human beings as well? It is easy to say “Well, humans look out for themselves, we are responsible to look out for the animals who cannot fight back” or something like that, but I think that the ideal form of veganism should also be tied to humanitarian efforts and an ultimate goal to better the planet–for animals, humans, plants, everything.

    Sorry, I do not mean to be ignorant or frustrating, I just honestly wish that the vegan community focused on helping other people as well, rather than so often making other people the enemies.

    That said, I am curious about this book, veganism, compassionate living, sustainability, and overall improving people and animals quality of life.

    Sorry that was so long.

  133. My 63 year old father is looking into veganism (a la C. Esselstyn) to help him never have another heart attack. (He has no family history, yet has had 2 attacks in ten years. The doctors always say how healthy he is while they prescribe tons of meds and never predict the attacks.) I am vegan already and am trying to help him any way I can; this book appears as though it would be another good tool for my dad to be more comfortable with changing his lifelong eating habits in order to live (hopefully forever, as far as I’m concerned!). Actually, regardless if I win, I will buy it for him anyway. Thanks for the recommendation! 🙂

  134. Am I too late to enter? I’d love to read this one, too! I read your contribution over at on the ethics of veganism. Loved it and thank you.

  135. Two things appeal to me: the fact that you list Colleen as a ‘role model’ and also that she addresses that being a vegan can be challenging and doesn’t say “oh it’s so easy” based on your review of the book…right there, I’d like to read more!

  136. This would be an excellent resource to read. I admit that while I am dipping my toes in the vegan pool, it’s hard to find recipes or introductory meal plans that don’t use fake meat in their dinner option. I have 2 kids and a meat eating husband I’m trying to win over but I feel as though I’m at a loss!

  137. I would love to make the transition to vegan from vegetarian–I eat small amounts of dairy and eggs–but am leery of doing it for fear of my ED history and current issues. However, this book might serve as a guide to help me take the next healthy step forward!

  138. I love new vegan fare! And this is certainly no except. I’d love to read a book my Goudreau herself. She is a shining example of a true vegan!

  139. I already am vegan but I’d love to read this in order to guide those around me if they have questions about veganism, then donate it to someone who is thinking about going vegan. One of my relatives said he is “transitioning to vegan” so I think this would really help him! Plus it would check him off my Christmas list this year.

  140. This summer I went vegan for a week and loved it, even though it was a challenge to make sure I got enough nutrients and calories. I’d love to read the book and attempt a longer streak!

  141. I am Canadian, so I cannot win, I just wanted to express my support! This is such a wonderful thing, and I wish the very best to the winner! Also, I heard about your banana ice cream comment, to bad we are missing so many nutrients in our vegan diets that we are not incapable of noticing the difference between good and bad food. It is so horrible for us, is it not?

  142. Oh and my family, in laws and future husband don’t get it. I feel alone. My dad compared me to the daughter in the Munster’s and how I don’t fit in! Thankfully my Yogi friends are all supportive!

  143. I attempted Kathy Freston’s Quantum Cleanse in April never expecting to actually give up meat. Since then I have not eaten red meat and very little chicken and fish. (only chicken if it was in something) but lately chicken is grossing me out and I’ve watches countless documentries such as Forks Over Knives and Food Matters that have totally changed my perspective about food. I struggle with veganism b/c of cheese. I’d love to read this book based off what you said about it talking about the struggles with veganism.

  144. Any book that comes with such a glowing recommendation from a well-respected vegan and compassionate voice is worth trying in my book. I think any vegan, new or seasoned, always has something to learn, and I’d love to see what this book has to offer by way of food and opinions on this lifestyle.

  145. I am ready for this challenge! I’m making my way there, one meal at a time, one choice at a time, and it feels good! My heart is happy and burden free and my body is letting go of weight from my previous lifestyle. I’m ready to let go and jump in! The timing couldn’t be better!

  146. I would love to try Veganism for 30 days with a guide that would help me accomplish the challenge with ease! I think it would be a fun learning experience.

  147. I would LOVE to read this book. I just started law school and the stress has me craving old non-vegan favorites, but I have been listening to Colleen’s podcasts on repeat for about a year now, and they help to keep me motivated and informed. I have had this book in my Amazon cart since it came out, but because I’m a poor student, I have yet to purchase it ha 🙂 Winning it would be AMAZING.

  148. My interest in nutrition, particularly raw and vegan diets started when my step-dad was diagnosed with a chronic disease. I started giving him a vegan or raw meal each week to help make his feel better any way possible. Since then I have been dabbling but have not taken the full leap into a vegan lifestyle. I think that this book could really help me out as well as help spread the word about healthy diets can do a lot for many illnesses.

  149. I’m already a proud vegan but I’d love this book to further reaffirm my love for the lifestyle and share the challenge with my meat eating family!

  150. Based on your review, I think that I will really respect this book. I recently made the switch from vegetarian to vegan. While I suspect that I have found the transition easier than most, I still become frustrated hearing people downplay the challenges of eliminating so many things from my diet. I’d appreciate reading a book that took a more sensitive approach to the vegan transition.

  151. I lost my Mom last July out of a heart condition. Something tells me that she could still be around if she took a better care of herself, meaning having a healthy lifestyle. I started to look for healthy recipes and I realized that all the ones I liked came from Vegan blogs. This started the sparkle in me towards becoming one myself. This book would help me understand as well as guide me trough the change 🙂

  152. I could never fill 30 days with healthy and satisfying vegan meals. Would love to get a road map to do that 🙂

  153. I’d read it because I’d actually try the challenge! It sounds like a fun learning experience 🙂

  154. I’d love to read this book … I completely agree that veganism can be difficult. I went vegan for 3 1/2 months a few years ago… out of desperation with my Autoimmune diseases and multiple frustrating symptoms. But part of what made it hard for me was my lack of creativity and diversity in my diet. It was all brown rice and steamed veggies… or salads. I’m sure that having creative and tempting recipes to try would make all the difference. Nutrient rich food inevitably makes you feel more energetic! : )

  155. I’ve been a vegetarian for many years and I’m now transitioning over to a vegan lifestyle and sometimes it really hasn’t been easy! You’re website helps, but I’d like to read this book and then pass it on to some friends who are considering going vegan.

  156. I would love to get this book and use it with my roommates! They’re both open minded eaters (one’s a vegetarian and the other doesn’t eat dairy) and I’d love to have them go vegan for 30 days (or more) with help from this book!

  157. I’ve always wanted to eliminate animal-based products from my diet but it seems so difficult. I’d love to read this book and use it as a guide!